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About the Role

This role is a key contributor to the One Informa initiative, ensuring the seamless integration of Lead Insights into exhibitor and sponsor contracts and helping clients maximize their ROI through actionable data and insights. The role plays a critical part in driving the adoption of Lead Insights across sponsorship agreements, contributing to increased revenue, improved client satisfaction, and the overall success of the One Informa strategy.

Responsibilities

Identify existing sponsorship clients who lack Lead Insights in their contracts.
Conduct targeted outreach to these clients, leveraging marketing materials and tailored communication strategies.
Present the value proposition of Lead Insights, emphasizing its ability to unlock actionable insights and improve ROI.
Work closely with the Marketing Team to coordinate targeted email campaigns and communications promoting Lead Insights.
Partner with Event Sales Directors to align sales strategies and ensure consistent messaging.
Engage with clients through telesales efforts, providing detailed explanations of Lead Insights features and benefits.
Maintain regular communication with clients to address questions and ensure satisfaction.
Sell delegate places over the phone for events and training courses globally, including both physical and digital offerings.
Advise customers on the range and suitability of events and courses across several industries, ensuring sales reflect the training needs of the customer while maximizing long-term revenue.
Identify cross-selling opportunities, understanding client needs and providing information about live and future events in their relevant portfolio.
Build and maintain strong relationships with new and existing clients through excellent customer service and account management.
Provide regular updates to the Sales Team on conversion rates and client feedback.
Track sales performance against the 20%+ conversion target and report progress to management.
Develop a deep understanding of the Lead Insights platform, including its technical features and customer benefits.
Participate in training sessions to enhance product knowledge and sales techniques.

Requirements

Proven experience in sales, preferably within the events or sponsorship industry.
Effective communication and interpersonal skills, with the ability to build rapport and trust with clients.
Ability to work collaboratively with cross-functional teams, including marketing and event sales.
Results-oriented mindset with a focus on achieving and exceeding sales targets.
Familiarity with CRM tools and data management systems is a plus.

Skills

Sales
Client Engagement
Lead Insights
Delegate Sales
Telesales
Customer Service
Account Management
CRM tools
Data Management

Location

Toronto

Work Type

Hybrid
Remote

Experience Level

Sales Manager

Salary/Compensations

$60,000 - $70,000 CAD + commission

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
Work from almost anywhere for up to 4 weeks per calendar year
Competitive benefits, including Share Match program
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

About the Company

Informa is an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.
Home to over 14,000 colleagues across 30 countries and a member of the UK’s FTSE 100 group of leading public companies.
Global Support provides expert guidance and hands-on support to the Informa Group and Informa’s many business teams across tech, finance, legal, corporate development, HR, communications, operations and many other areas.

Equal Opportunity

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
Formally an Equal Opportunities Employer.
Decisions are based on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.