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About the Role

The Product Marketing Manager, Attendee Marketing will develop attendee marketing strategies for multiple events, focusing on value propositions, pricing, and retention/acquisition initiatives. This role ensures data-driven, customer-centric strategies that deliver measurable business outcomes and align with brand identity and market opportunities.

Responsibilities

• Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities.
• Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization.
• Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
• Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
• Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
• Focus on delivering attendee-centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS).
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Monitor progress against key attendee KPIs, including registration of high-value audiences, conversion rates, and retention metrics.
• Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision-making and strategy refinement.
• Build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
• Design attendee-centric journeys that enhance engagement and deliver tangible results.
• Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.
• Foster agile workflows by embedding iterative planning and adaptability into marketing strategies within the attendee agile hub.
• Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
• Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
• Work closely with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.
• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
• Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next-step recommendations.

Requirements

• Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high-paced environment.
• Strong ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams, to align on shared goals.
• Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes.
• Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.

Skills

• Value proposition development
• Go-to-market strategies
• Pricing strategies
• Integrated campaign execution
• Cross-functional relationship building
• Data-driven decision making
• Attendee-centric solutions
• Measurable outcomes
• Analytical skills
• Forecasting
• Segmentation
• KPI reporting
• Communication skills
• Collaboration skills
• Influencing stakeholders
• Adaptability
• Behavioral science techniques
• AI in marketing

Location

• New York, NY
• Boulder, CO
• Santa Monica, CA

Work Type

• Hybrid

Salary/Compensations

• $75,000-$90,000/YR

Benefits

• In-person and online social events
• Walk the World charity day
• Active colleague groups and networks
• Up to four days per year to volunteer
• Charity match funding
• Bespoke training and learning
• Mentoring platforms
• On-demand access to thousands of courses on LinkedIn Learning
• 15 days PTO rising to 20 after three years and 25 after six years
• 10 national holidays
• Birthday leave day
• Up to four weeks a year to work from (almost!) anywhere
• 401k match
• Health insurance
• Vision insurance
• Dental insurance
• Parental leave
• ESPP offering company shares at a minimum 15% discount
• EAP assistance
• Mental health first aiders
• Free access to a wellness app
• Global awards and kudos programs

About the Company

• Informa Markets, a division within Informa, creates global platforms for industries.
• Organizes over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
• Provides year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
• Provides data and digital content that supports the flow of knowledge and transactions in markets.

Equal Opportunity

• We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
• If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
• At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
• As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
• This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.