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About the Role

PC Financial is seeking a growth-oriented Digital Product Manager to lead the public website experience and digital growth platform capabilities. This role will own the website experience, content management ecosystem, campaign landing pages, personalization capabilities, SEO initiatives, and experimentation roadmap, working closely with Marketing, Design, Engineering, and Analytics teams to create engaging digital experiences that drive customer acquisition, improve conversion, and support business growth objectives.

Responsibilities

Own the product roadmap for the public website and digital growth platform.
Define strategies that improve customer engagement, acquisition, and conversion performance.
Lead initiatives focused on personalization, content optimization, and experimentation.
Identify opportunities to enhance the customer journey across discovery and consideration stages.
Own the website experience and content platform capabilities.
Manage and optimize Contentful as the enterprise CMS platform.
Partner with Marketing to support campaign execution, landing page experiences, and content delivery.
Drive continuous improvements to website usability, performance, and content effectiveness.
Lead personalization, and experimentation initiatives.
Define hypotheses, measure results, and implement improvements based on customer behavior and performance data.
Leverage analytics insights to improve traffic quality, engagement, and conversion outcomes.
Drive website optimization initiatives that support acquisition goals.
Manage and prioritize the product backlog.
Create product requirements, user stories, and acceptance criteria.
Lead sprint planning and Agile delivery activities with engineering and design partners.
Coordinate releases and ensure successful implementation of growth initiatives.
Utilize GA4 and other analytics tools to monitor customer behavior and website performance.
Develop data-driven recommendations that influence product and marketing strategies.
Partner closely with Marketing, Design, Engineering, Analytics, and Business stakeholders.
Communicate product priorities, roadmap updates, and performance outcomes to leadership.

Requirements

3–5 years of Product Management experience in digital products, web platforms, growth, e-commerce, fintech, banking, or related industries.
Experience owning customer-facing websites or digital experiences.
Experience working with CMS platforms such as Contentful.
Understanding of SEO, personalization, digital analytics, and experimentation practices.
Strong Agile product management experience including backlog ownership and sprint planning.
Strong analytical and problem-solving skills.
Excellent communication and stakeholder management capabilities.
Referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Skills

Contentful
GA4
Agile product management
SEO
personalization
digital analytics
experimentation

Location

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Work Type

Full-time

Experience Level

3-5 years

Salary/Compensations

$80,000.00 - $110,000.00 per year

About the Company

PC Financial offers unprecedented value to Canadians through payment products.
We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive.
Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day.
As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence.
We are dedicated to helping Canadians Live Life Well.
Come and join a winning team who demonstrates innovation, energy, creativity and vision.
Together, we are an organization committed to transforming the everyday banking experience, and providing our customers with the unprecedented value they deserve.
We will equip you with the freedom to envision, conceptualize and collaborate in a fast paced environment, and you’ll discover what it’s like to push the limits and draw on the talent of your peers.
This experience empowers our colleagues on their journey every day, making our promise and vision simple.
Come work for a Canadian bank that thinks differently.

Equal Opportunity

We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.
PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.
Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.