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About the Role

AbbVie is seeking a Brand Manager to develop and implement annual marketing plans, coordinate their execution, and grow long-term sales, profit, and market share for assigned products. This role involves leading and supporting the development, translation, and execution of a multichannel marketing strategy to meet strategic and business objectives. This is a 2-year, maximum term contract opportunity.

Responsibilities

• Develop and execute strategically aligned commercial initiatives in Oncology to drive product uptake, strengthen competitive differentiation, and support brand objectives.
• Facilitate and lead agile project teams incorporating external stakeholders.
• Develop strategic relationships with internal and external customers to gather insights and guide business decisions.
• Participate in the development of marketing objectives, brand strategies, and aligned tactics.
• Drive the delivery of new customer insights to enhance and build on brand innovation.
• Work with brand and sales teams to execute brand strategy.
• Implement omnichannel strategies incorporating traditional and digital channels.
• Coach and model the AbbVie Innovation Framework.
• Navigate internal processes to ensure business activities comply with relevant Acts, legal demands, and ethical standards while meeting deadlines.
• Achieve sales and market share annual goals.
• Deliver highly tailored, compelling experiences using real-time data, advanced analytics, and AI to reflect customers’ unique preferences and behaviours.
• Understand key internal and external forces and dynamics guiding all decisions.
• Understand market access key stakeholders’ economics and decision making to enable patient access.
• Analyze and synthesize data to generate impactful insights that drive action, deepen customer intimacy, and fuel curiosity.
• Inspire action through compelling narratives that effectively convey value for key stakeholders.
• Realize the full potential of brands and portfolios using a deep understanding of the market, competition, customers, and clinical value to build a compelling brand story and provide strategic direction.
• Report any adverse event within 24 hours as per AbbVie’s policies and procedures.
• Proactively participate in AbbVie’s WHS programs, adhere to policies, and promote a safe work environment.
• Adhere to AbbVie’s internal codes of conduct and compliance processes.
• Perform other ad hoc duties, such as administrative tasks, as requested.

Requirements

• Tertiary qualification in a business or science-related field.
• Fully conversant in the Medicines Australia Code of Conduct.
• Knowledge of marketing fundamentals and theory, strategic brand planning processes, and the role of sales teams in the marketing process.
• Understanding of product life cycle management processes.
• Strong stakeholder management skills.
• Previous healthcare/marketing experience.
• Experience turning market data into key insights.
• Experience managing complex campaigns and agency relationships.
• Multichannel exposure (print, digital, sales force).
• Budget management experience.
• Effective collaboration with sales teams, deploying brand tactics, and translating strategy into action.
• Effective collaboration with cross-functional stakeholders.
• Demonstrated excellence in execution.
• Professional, accountable, and collaborative team player.
• Flexibility to occasionally participate in business meetings outside of standard hours to ensure effective global collaboration.

Skills

• Digital marketing (desirable)
• Understanding of how the PBS system works (desirable)
• AI
• Advanced analytics
• Real-time data utilization

Location

• Oncology

Work Type

• Max Term Contract

Experience Level

• Workday Global Grade: 17

Education Level

• Tertiary qualification in business or science related field

About the Company

• AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
• AbbVie strives to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.
• AbbVie is committed to observing high integrity and ethical standards in all its business dealings with customers, business partners, and suppliers.
• AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.

Equal Opportunity

• AbbVie is an equal opportunity employer, and dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual.
• We are committed to operating with integrity, driving innovation, transforming lives, and embracing diversity and inclusion.
• It is AbbVie’s policy to employ qualified persons of the greatest ability.
• We ensure a fair and inclusive recruitment process without discrimination against any employee or applicant because of, and not limited to, race, religion, age, physical or mental disability, gender identity or expression, sexual orientation, or marital status.
• Our hiring process is flexible and accessible; if you have any specific requests or accessibility requirements, please feel comfortable to let our team know by emailing [email protected] or speaking with your Recruiter and we'll make any necessary adjustments to accommodate your needs.
• Equal Opportunity Employer/Veterans/Disabled.