Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Optimizely is seeking a Senior Campaign Manager to join the ABM Campaigns team. This role is for a B2B marketer skilled in marketing, sales, technology, and revenue generation, responsible for end-to-end demand generation and ABM programs to drive pipeline and revenue.

Responsibilities

• Lead strategy, planning, execution, and optimization of integrated marketing campaigns to generate pipeline and revenue.
• Build and execute multi-channel campaigns across digital, email, web, paid media, content syndication, events, SDR outreach, and ABM programs.
• Develop account-centric campaign strategies aligned with sales priorities and business objectives.
• Collaborate with GTM strategists, Sales Leaders, SDRs, and Revenue Marketing teams to identify target accounts, buying groups, and growth opportunities.
• Align campaign strategies to pipeline goals, account priorities, and sales motions.
• Create coordinated marketing and sales plays to drive account engagement and accelerate deal progression.
• Design and execute 1:1, 1:Few, and 1:Many ABM programs for strategic accounts and key market segments.
• Leverage intent data, account intelligence, and behavioral insights to personalize campaign experiences.
• Develop account engagement strategies that create meaningful interactions across the buyer journey.
• Utilize AI-powered marketing solutions for targeting, personalization, content creation, campaign optimization, and performance analysis.
• Serve as a power user of marketing and revenue technology platforms.
• Continuously evaluate emerging technologies and best practices to improve campaign effectiveness and operational efficiency.
• Define campaign KPIs and success metrics aligned to pipeline and revenue outcomes.
• Analyze campaign performance, engagement trends, account progression, and conversion metrics.
• Present insights and recommendations to marketing and sales stakeholders.
• Continuously optimize campaigns based on data, experimentation, and customer insights.
• Partner with Product Marketing and Content teams to develop compelling campaign narratives and account-specific messaging.
• Ensure campaign content aligns with buyer needs, industry trends, and sales priorities.
• Create sales enablement assets, account plans, playbooks, and outreach frameworks.

Requirements

• 5+ years of experience in B2B marketing, demand generation, ABM, revenue marketing, or integrated campaign management.
• Proven track record of building and executing campaigns that drive measurable pipeline and revenue outcomes.
• Strong experience partnering directly with sales organizations and GTM leaders.
• Deep understanding of modern account-based marketing strategies and buyer-centric campaign design.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Excellent project management skills with the ability to manage multiple complex initiatives simultaneously.
• Exceptional communication, stakeholder management, and cross-functional collaboration skills.
• Experience working in a fast-paced SaaS or technology environment is highly preferred.

Skills

• Salesforce
• 6sense
• Marketo
• Clay
• Sendoso
• LinkedIn Campaign Manager
• AI tools and technologies

Experience Level

• Senior

Education Level

• Bachelor's degree or equivalent experience

About the Company

• At Optimizely, we're on a mission to help people unlock their digital potential by reinventing how marketing and product teams create and optimize digital experiences across all channels.
• Optimizely One is an industry-first operating system for marketers, offering flexibility and choice with a fully SaaS, fully decoupled, and highly composable solution.
• We support over 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, in enriching customer lifetime value, increasing revenue, and growing their brands.
• Recognized as a leader by industry analysts such as Gartner, Forrester, and IDC.
• Our culture is dynamic and evolving, shaped by our employees. With over 1500 Optimizers across 12 global locations, we emphasize collaboration, continuous improvement, and value every voice.
• Join a company empowering people to unlock their digital potential.
• Find us on Instagram: @optimizely

Equal Opportunity

• Optimizely is committed to a diverse and inclusive workplace.
• Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.