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About the Role
The CRM Executive drives client engagement and commercial performance by planning, executing, and optimizing CRM activities. This role combines campaign delivery, client journey management, and data-driven insights to enhance the client experience, improve retention, and support revenue growth through cross-functional collaboration.
Responsibilities
- Manage end-to-end delivery of CRM campaigns, including EDM calendar management and deployment
- Coordinate with copywriting, translation, and marketing teams to ensure brand consistency
- Monitor competitor CRM activity and industry best practices
- Develop and implement a test-and-learn roadmap to optimize campaign performance
- Plan and deliver client lifecycle journeys across key touchpoints
- Act as a super user for Salesforce Marketing Cloud and Service Cloud
- Prepare and present weekly CRM performance updates to stakeholders
- Maintain CRM database hygiene, segmentation quality, and data health
- Support UAT testing and CRM platform enhancements
- Deliver regular and ad hoc reporting on client KPIs and campaign performance
- Translate complex data into actionable insights for commercial decision-making
- Analyze client data to identify patterns, trends, and opportunities
- Partner with IT and data teams to enhance reporting frameworks and dashboards
Requirements
- Proven experience in CRM, marketing, or data analysis
- Hands-on experience with Salesforce Marketing Cloud and Service Cloud
- Advanced Excel skills
- High attention to detail with strong organizational and planning skills
- Clear and confident communication and presentation skills
- Understanding of luxury client experience and expectations
- Commercially minded with a data-driven approach
- Collaborative, curious, and proactive mindset
- Successful completion of background screening including criminal check and qualification validation
Skills
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Data Analysis
- Campaign Management
- CRM Strategy
- Advanced Excel
- Power BI
- Reporting and Analytics
- Stakeholder Management
Location
- London, UK
Work Type
- Full-time
Benefits
- 27 days annual leave plus bank holidays with buy/sell options
- Pension scheme with 4% employee and 11% company contribution
- Company-funded Private Medical Insurance (Bupa)
- 24/7 confidential Employee Assistance Programme
- Access to Mental Health First Aider network
- Flexible benefits platform for travel insurance, dental cover, and critical illness protection
- Participation in Anglo American share plans
- Employee discounts and staff discount options
- Onsite gym and restaurant facilities where available
About the Company
- De Beers London is a leading diamond jewellery Maison recognized for its diamond-first approach.
- The company delivers high jewellery collections and unique client experiences.
- De Beers Group is committed to the 'Make Life Brilliant' purpose and sustainability through the 'Building Forever' framework.
Equal Opportunity
- We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are.
- We provide equality of opportunity to enable everyone to fulfil their potential.