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About the Role

The Head of Consumer Insight leads the organization’s human-centered understanding of consumers, ensuring deep, strategic insight shapes decisions across brand, portfolio, innovation, and commercial strategy. This role transforms the Insight discipline from project-based research into a strategic, demand-defining capability that uncovers motivations, tensions, and opportunities essential for growth. It builds the frameworks, standards, talent, and ways of working that translate research into clear, influence-driving recommendations.

Responsibilities

Create and maintain foundational consumer understanding including Demand Spaces, segments, need states, and category behaviors.
Ensure insight meaningfully shapes category strategy, brand strategy, and innovation pipelines.
Act as the voice of the consumer in senior forums and strategic discussions.
Convert consumer insight into clear audience targets for media planning.
Partner with media agencies to define segments, targeting, and priorities.
Set campaign success metrics and ensure tracking and optimization.
Feed campaign learnings back into insight and strategy.
Develop best-practice methodologies for research, synthesis, storytelling, and strategic application.
Shift the team from research project management to insight leadership with clear points of view.
Drive consistent frameworks for insight translation and activation across the organization.
Uncover emerging consumer tensions, cultural shifts, and behavioral patterns.
Combine qual/quant, behavioral science, and cultural insight to develop future-oriented opportunity platforms.
Ensure foresight shapes upstream strategic choices and long-term brand direction.
Act as a strategic partner to Category and Brand Marketing and commercial teams.
Strengthen integration with Marketing/commercial teams for earlier impact in the development cycle, fostering strong influencing capability.
Build clear impact stories that elevate the function’s influence and visibility.
Develop the skills, tools, and frameworks required for a modern Insight team.
Establish clear career paths, growth plans, and capability building for Consumer Insights.
Champion a culture of curiosity, rigor, storytelling, and strategic influence.

Requirements

Deep expertise in consumer insight, market research, and brand strategy.
Strong experience in shaping brand, portfolio, and innovation strategy through insight.
Experience translating insight into media strategy and audience targeting.
Strong understanding of segmentation and campaign measurement (tracking, attribution, MMM).
Proven ability to work with media agencies on targeting and effectiveness frameworks.
Proven ability to convert research into compelling strategic narratives and recommendations.
Skilled storyteller with strong stakeholder influence in a matrix organization.
Experience leading small, high-impact insight teams and inspiring talent.
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

Skills

Consumer Insight
Market Research
Brand Strategy
Media Strategy
Audience Targeting
Segmentation
Campaign Measurement
Storytelling
Stakeholder Influence
Team Leadership
Behavioral Science
Cultural Analysis

Location

London

Work Type

Full-time

Experience Level

Senior

Benefits

27 days’ annual leave plus bank holidays, with the option to buy or sell leave
Pension with minimum 4% employee contribution plus 11% company contribution
Company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover
24/7 confidential Employee Assistance Programme
Access to a Mental Health First Aider network
Wider wellbeing resources
Access to flexible benefits platform including holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers
Opportunities to participate in Anglo American share plans
Employee discounts
Staff discount options
Onsite benefits where available (e.g. gym and restaurant facilities)

About the Company

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds.
As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.
De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences.
Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
De Beers Group is a company with a rich history and a sparkling future.
Since 1888 our experts have searched the world for nature’s most precious gem.
Our diamonds bring beauty to the world.
We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.
Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group’s people, shareholders, communities and partners.
Safety first is a way of life for us.
We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work.
We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business.
Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.
Sustainability is at the heart of our decision-making – it is how we do business.
Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners.
This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride.

Equal Opportunity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are.
We provide equality of opportunity to enable everyone to fulfil their potential.
Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy.
Referral incentives are applicable to De Beers Group internal employees only.