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About the Role
HelloFresh is evolving beyond meal kits to become a daily kitchen companion. You will lead the Engagement tribe, focusing on deepening customer relationships and driving growth through discovery, cooking experience, loyalty, and referral programs. This is a high-visibility role with significant leadership attention, focused on setting new standards for AI-enabled product development and team operations.
Responsibilities
- Own the product vision, strategy, and roadmap across daily discovery and cooking experience, loyalty, referrals, and viral growth mechanics.
- Lead, coach, and grow a team of approximately 4 Directors and Associate Directors and their respective squads, improving product thinking, experimentation, and execution.
- Manage a hybrid operating environment, guiding traditional squads and directing a specialized 'startup' squad for AI-enabled workflows and rapid iteration.
- Set the prioritization framework balancing near-term business milestones with long-term strategic bets.
- Own the tribe's key results across daily active users, habit formation, increased LTV, retention, and referral-driven acquisition, building a metric framework to connect customer behaviors to commercial outcomes.
- Partner with engineering and design leadership as a peer, jointly owning product development and team delivery.
- Collaborate with marketing and CRM on program communications, reward economics, and commercial strategy, managing external vendor relationships.
- Act as a strategic sparring partner for senior and C-level leadership, communicating direction, defending tradeoffs, and owning results.
- Set the tribe's working tone: fast, iterative, and experiment-first, emphasizing rapid learning through small, weekly releases.
Requirements
- Proven track record of building and leading teams for B2C products at scale.
- Experience managing and developing product managers within a scaled organization and cross-functional teams.
- Experience in the food industry or a category with strong personal customer connection.
- Customer-obsessed product taste and judgment, prioritizing customer behavior and making confident decisions with incomplete data.
- Bias towards iterative delivery, quick decisions, and short timelines.
- Executive presence, comfortable presenting to C-level stakeholders and defending strategic tradeoffs.
- Experience working closely with marketing and CRM counterparts.
- Fluency in modern AI capabilities, leveraging AI for team workflow acceleration and customer experience integration.
- Experience with loyalty, rewards, referrals, or engagement programs is a strong plus.
Skills
- Product Vision
- Product Strategy
- Roadmap Development
- Team Leadership
- Coaching
- Mentoring
- Product Management
- Experimentation
- Execution
- Prioritization
- Key Results Management
- Metric Framework Development
- Cross-functional Collaboration
- Vendor Management
- Stakeholder Management
- AI Integration
- Iterative Delivery
- Agile Methodologies
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- Leadership
- Management
Benefits
- 75% off weekly HelloFresh/Chefs Plate meal kits
- 50% off weekly Factor meal boxes
- Health and dental coverage from day one
- Health Spending Account
- Unlimited Headspace access
- 25% off GoodLife fitness memberships
- Wellness resources
- Fitness discounts
- Mental health support
- Generous vacation and PTO
- Parental leave top-up program
- Dedicated L&D initiatives
- Career support
About the Company
- HelloFresh has spent nearly fifteen years perfecting the home cooking experience.
- HelloFresh is evolving to become a daily kitchen companion for any home cook.
- HelloFresh is an equal opportunity employer.
Equal Opportunity
- We make hiring decisions based on qualifications and ability to do the job.
- All applicants are considered regardless of race, gender, religion, age, or any other protected characteristic.