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About the Role

The Brand Activation Manager (BAM) is responsible for implementing marketing activities for their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring all actions align with brand identity, values, and commercial objectives, contributing to brand awareness, market share, and turnover within the 360º marketing strategy and budgetary goals.

Responsibilities

Define the local strategy for the brand/ranges and plan their omnichannel activations.
Develop specific marketing action plans to activate the brand in a 360º Off/Online manner.
Prepare and monitor monthly reporting of the sales and advertising budget.
Ensure market share, sales, and advertising expenditure targets are met.
Define the brand's B2C Media Strategy (Pure Media & Advocacy) with the Media Specialist.
Manage the implementation, coordination, monitoring, and optimization of media plans with agencies.
Develop 'MASTER' offline B2C activation and promotion resources and tools.
Deliver a B2B activation 'master kit' to sales and medical teams.
Collaborate with Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Lead the development of harmonized and consistent content—offline & online; paid & organic; online & offline retail—for 360º campaigns.
Manage all processes and elements related to products, their positioning, costs, and promotional elements.
Prepare and monitor sales forecasts for products and promotional tools.
Implement measures to avoid delays, stockouts, obsolescence, and optimize inventory management.
Oversee media performance results, brand/range performance in the market, and commercial performance.
Monitor product availability and visibility, promotion profitability, margins, and ROI.
Coordinate actions based on data to optimize performance.
Monitor competition, consumer insights, and trends to anticipate changes and adjust strategy.

Requirements

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

Location

North Sydney

Work Type

Full time

About the Company

Pierre Fabre is a French pharmaceutical company, pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.
With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries.
In 2020, Pierre Fabre Group generated over 2,3 Billion euros in revenues.
Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty.
A company with strong values, our purpose is at the core of our commitment to inspire our work every day.
“Every time we care for a single person, we make the whole world better.”
Pierre Fabre Laboratories is the world’s second-largest dermo-cosmetics company and one of Europe’s leading pharmaceutical laboratories.
Our Dermo-cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A-Derma, René Furterer, Même Cosmetics, Darrow and Elgydium.
The Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care.
By choosing Pierre Fabre Laboratories, you will join a company where the human dimension is essential, where excellence and innovation are valued, within passionate teams united by common values, committed to pushing the boundaries of science to unite health and beauty for the benefit of all, because every time we care for a single person, we make the whole world better.