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About the Role
As a CRM Manager at DAZN, you’ll lead the execution of CRM strategies across North America, focusing on acquisition and retention, particularly for major sporting events. You will develop and implement tactical CRM campaigns, optimize performance through data personalization and testing, and collaborate with international stakeholders to drive revenue and fan engagement.
Responsibilities
- Develop and execute CRM strategies for North America markets, driving revenue and subscriber growth.
- Own a weekly multi-channel schedule, delivering CRM campaigns focused on promoting live events.
- Own personalization and segmentation strategies to enhance engagement and conversion.
- Optimize campaign performance through testing, data insights, and continuous refinement.
- Collaborate with retention, product, tech, content, UX, and analytics teams to deliver integrated CRM output.
- Drive acquisition to the free subscription tier and upsell users to paid subscriptions.
- Be the go-to expert for CRM planning and execution for sports events.
Requirements
- Proven experience in a CRM role, ideally in a subscription-based business.
- Strong planning, execution, and performance optimization skills in CRM.
- A deep passion for sport, and a solid understanding of fan behavior across North American markets.
- Ability to thrive in a fast-paced, international, and commercially driven environment.
- Excellent stakeholder management and communication skills across matrixed organizations.
Location
- US - New York
Work Type
- Permanent - Full Time
- Hybrid
Salary/Compensations
- $90,000 - $110,000
Benefits
- Access to DAZN
- Up to 15 days of paid time off
- 9 days of annual leave
- Health benefits (including dental & eye care)
- Generous sick time package
- Short and long-term disability covering
- Parental leave offering
- Personal insurances, such as basic life term and personal accident
- Access to a 401(k) retirement plan
- Family friendly community
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
About the Company
- DAZN is a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement.
- DAZN New York offers a dynamic platform for you to excel and shape the future of how sports fans connect with their favorite content.