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About the Role

Lead the global retention and CRM strategy for DAZN's key partnerships, overseeing campaign execution to engage fans, grow subscribers, and maximize lifetime value. Drive alignment across markets and implement learnings at scale.

Responsibilities

• Drive joint revenue targets by working with DAZN central and local marketing, strategy, commercial teams, and partners.
• Lead CRM implementation for new and existing channels across all DAZN North America.
• Collaborate with Partners and DAZN marketing teams to shape CRM creative and brand strategy, creating emotional connections with fans.
• Work with the central retention team to evolve and apply our lifecycle strategy.
• Drive season-on-season retention and grow the base of subscribers on DAZN.
• Coordinate global CRM testing and ensure insights are implemented across all markets.
• Lead performance reviews with internal teams and stakeholders to track success and optimise efforts.

Requirements

• Extensive CRM strategy experience within subscription businesses or sports rights holders.
• A passion for major North American sports and a strong understanding of what it means to be a fan.
• Excellent stakeholder management skills across matrixed organisations and global partners.
• Ability to thrive in a fast-paced, international environment with evolving priorities.
• Open-mindedness, adaptability, and a willingness to embrace new technologies and business change.
• Strong problem-solving abilities and the capacity to deliver results under tight deadlines.

Location

• US - New York

Work Type

• Permanent - Full Time
• Hybrid

Salary/Compensations

• $150,000 - $180,000

Benefits

• Access to DAZN
• Up to 15 days of paid time off
• 9 days of annual leave
• Health benefits (including dental & eye care)
• Generous sick time package
• Short and long-term disability covering
• Parental leave offering
• Personal insurances, such as basic life term and personal accident
• Access to a 401(k) retirement plan
• Family friendly community
• Learning and development resources
• Opportunity for flexible working
• Access to our internal speaker series and events

About the Company

• Joining DAZN means leading CRM for one of the most high-profile sports businesses in the world.
• With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.