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About the Role

As a Senior Marketing Manager based in New York, you’ll be at the center of DAZN's growth, owning how we connect with fans and driving high-impact advertising across digital and offline platforms to build a brand that resonates. You'll have the creative freedom to shape campaigns, the strategic influence to define go-to-market strategies, and the commercial accountability to make a genuine impact. This is a high-visibility, high-autonomy role for someone who wants real ownership, not just a seat at the table. A hands-on leader, you’ll also manage direct reports, helping them grow while ensuring seamless campaign execution.

Responsibilities

Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
Scale regionally — Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity
Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including teams, league, and media partners
Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition
Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights

Requirements

5+ years of experience in integrated growth marketing, ideally within sports, media, entertainment, or subscription-based businesses
Proven track record managing budgets and holistic integrated marketing programs
Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms
Strong analytical mindset — comfortable interpreting performance data and translating insight into action
Experience driving measurable results across acquisition, engagement, and lifecycle marketing
Background in a fast-paced, subscription-led, content, or entertainment business
Excellent cross-functional communication and stakeholder management skills, including direct reports and external agency partners
Passion for sport — genuine enthusiasm for the world of sport matters here

Skills

Integrated growth marketing
Multi-channel marketing strategy
Paid media
CRM
SEO/SEM
Social platforms
Performance data analysis
Acquisition marketing
Engagement marketing
Lifecycle marketing
Cross-functional communication
Stakeholder management

Location

US - New York

Work Type

Permanent - Full Time
Hybrid

Experience Level

Senior

Salary/Compensations

$120,000 - $140,000

Benefits

Access to DAZN
Up to 15 days of paid time off
9 days of annual leave
Health benefits (including dental & eye care)
Generous sick time package
Short and long-term disability covering
Parental leave offering
Personal insurances, such as basic life term and personal accident
Access to a 401(k) retirement plan
Family friendly community
Learning and development resources
Opportunity for flexible working
Access to internal speaker series and events

About the Company

Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season.