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About the Role
DAZN is transforming how fans consume live sport, delivering premium streaming experiences to millions across global markets. As we continue to expand our presence in North America, strategic and insight-led media planning is essential to driving brand growth, audience reach, and subscriber acquisition. Joining DAZN means stepping into a dynamic, fast-moving environment where your expertise shapes high-impact campaigns across some of the biggest moments in sport. As a Senior Media Planning Manager, you will play a crucial role in leading the development of integrated media strategies that elevate DAZN’s position in the North American market. This role sits at the intersection of strategy, creativity, and data—giving you the opportunity to create meaningful, measurable impact on how sports fans discover and engage with DAZN. If you excel in translating insights into smart media execution, collaborate confidently across teams, and thrive in a high-energy environment driven by live sports, this is an opportunity to influence DAZN’s growth in one of its most important markets.
Responsibilities
- Lead the end-to-end planning, management, and optimisation of integrated media campaigns.
- Partner closely with Brand, Growth, Creative, Data, Product, and external media agencies to ensure DAZN’s campaigns deliver maximum reach, impact, and performance across channels.
- Develop annual and campaign-specific media strategies.
- Manage agency relationships.
- Oversee investment recommendations.
- Ensure plans are aligned with commercial objectives and market insights.
- Evaluate performance, refine targeting approaches, and deliver actionable recommendations to drive efficiency and effectiveness.
- Lead development and execution of integrated media strategies across all channels.
- Manage media agencies and ensure best-in-class planning, buying, and optimisation.
- Oversee campaign delivery across TV, digital, social, OOH, audio, and partnerships.
- Translate commercial goals, audience insights, and research into robust media plans.
- Manage budgets, investment allocation, forecasting, and pacing across campaigns.
- Review campaign performance and deliver actionable insights to stakeholders.
- Develop measurement frameworks and support MMM, attribution, and uplift studies.
- Guide creative teams on media-informed asset needs and format best practices.
- Collaborate with Brand, Growth, Product, and regional teams to align plans with business goals.
- Identify strategic opportunities based on consumer behaviour, trends, and competitive analysis.
- Ensure plans follow industry best practices and support continuous improvement.
- Present strategies, plans, and results clearly to senior leadership.
- Contribute to long-term media planning and brand-building strategies.
Requirements
- Strong experience in media planning, strategy, or comms planning within a media agency or in-house team.
- Deep understanding of the North American media landscape and consumer behaviour.
- Cross-channel expertise across TV, digital, social, OOH, and programmatic.
- Ability to translate insights and data into strong media recommendations.
- Strong analytical ability and experience with measurement, reporting, and effectiveness tools.
- Excellent stakeholder management and communication skills.
- Ability to manage high-volume, fast-paced campaigns with multiple priorities.
- Experience working with creative, research, and data teams to inform media approaches.
- Knowledge of subscription, streaming, entertainment, or sports industries (a plus).
- A proactive, solution-oriented mindset with strong attention to detail.
Skills
- Media Planning
- Strategy
- Comms Planning
- Cross-channel expertise
- TV
- Digital
- Social
- OOH
- Programmatic
- Data Analysis
- Measurement
- Reporting
- Stakeholder Management
- Communication
Location
- US - New York
Work Type
- Permanent - Full Time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $70,000 - $90,000
Benefits
- Access to DAZN
- Up to 15 days of paid time off
- 9 days of annual leave
- Health benefits (including dental & eye care)
- Generous sick time package
- Short and long-term disability covering
- Parental leave offering
- Personal insurances, such as basic life term and personal accident
- Access to a 401(k) retirement plan
- Family friendly community
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
About the Company
- DAZN is transforming how fans consume live sport, delivering premium streaming experiences to millions across global markets.
- As we continue to expand our presence in North America, strategic and insight-led media planning is essential to driving brand growth, audience reach, and subscriber acquisition.
- Joining DAZN means stepping into a dynamic, fast-moving environment where your expertise shapes high-impact campaigns across some of the biggest moments in sport.