Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Assistant Manager (IC), Retail Strategy & Planning will support the transition to a more customer-centric journey by enhancing customer engagement programs and driving sales momentum. This role will also support the operation of existing customer engagement programs and partner with cross-functional and IT teams to implement future customer journey capabilities.

Responsibilities

• Support the day-to-day operation and optimization of Coach Korea's customer engagement programs to ensure a seamless customer experience.
• Lead and coordinate the transition from the current clienteling ecosystem to a future customer journey framework, aligned with business priorities and global strategy.
• Collaborate closely with cross-functional teams including Retail, E-commerce, Marketing, Customer Service, Finance, and IT to deliver customer-focused initiatives.
• Gather business requirements, define operational processes, and support User Acceptance Testing (UAT) for CRM and customer-related system enhancements.
• Monitor customer program performance, analyze customer behavior and engagement metrics, and provide actionable recommendations to drive customer acquisition, retention, and lifetime value.
• Prepare regular business reports, presentations, and performance analyses to support management decision-making.
• Manage monthly customer data distribution and reporting to store teams, ensuring data accuracy and timely delivery.
• Support ongoing enhancements to customer engagement tools, processes, and reporting capabilities.

Requirements

• Strong understanding of CRM, clienteling programs, customer lifecycle management, and customer engagement strategies.
• Experience managing multi-functional projects and coordinating with both business and IT teams.
• Analytical mindset with the ability to translate customer insights and data into actionable business recommendations.
• Excellent stakeholder management, communication, and interpersonal skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience supporting system implementation, process transformation, or digital customer initiatives preferred.
• Proactive, solution-oriented, and adaptable to changing business needs.
• Experience working with visualization tools (e.g., Microsoft Power BI, Tableau).
• Strong experience with software tools and applications, including CRM platforms, Microsoft Office Suite, and reporting/analytics tools.
• Strong analytical skills and hands-on experience working with structured and unstructured datasets.
• Experience working with IT teams, business requirement gathering, UAT, and project implementation.

Skills

• CRM
• Clienteling programs
• Customer lifecycle management
• Customer engagement strategies
• Project management
• Stakeholder management
• Communication
• Interpersonal skills
• Organizational skills
• System implementation
• Process transformation
• Digital customer initiatives
• Microsoft Power BI
• Tableau
• Microsoft Office Suite
• Reporting
• Analytics

Location

• New York

Work Type

• Retail

Experience Level

• 5–7 years of relevant experience

Education Level

• Bachelor's degree

About the Company

• Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown. We make beautiful things, crafted to last—for you to be yourself in.
• Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
• A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
• Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship.
• Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.
• All over the world, the Coach name is synonymous with effortless New York style.
• Tapestry brings together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible.
• Driven by dreamers and makers, we turn passion into progress.
• By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.
• Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers.
• Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences.
• Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.

Equal Opportunity

• Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
• All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.
• These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.