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About the Role

Seeking an experienced and self-motivated Business Development Manager to drive growth for a European manufacturer of metalworking fluids, coolants, industrial part cleaners, and rust preventative chemicals within the Precision Engineering space. This customer-facing, technical sales role focuses on identifying customer needs, delivering tailored chemical solutions, and building long-term relationships within the industrial manufacturing and metalworking sectors.

Responsibilities

Develop and implement sales strategies to expand market share for metalworking fluids, industrial part cleaners, and corrosion inhibitors/rust preventatives
Identify and pursue new business opportunities while managing and growing existing accounts
Conduct on-site customer visits to assess applications, troubleshoot issues, and recommend optimal solutions
Collaborate with customers on fluid trials, process evaluations, and system conversions
Negotiate pricing, contracts, and supply terms to close deals and maintain profitability
Monitor fluid maintenance programs, usage trends, and plant performance to ensure product effectiveness
Coordinate with internal technical and service teams to deliver high-quality customer support
Represent the company at trade shows, technical symposiums, and industry events
Stay informed on market trends, competitor products, and regulatory updates

Requirements

Minimum 3 years' experience in industrial chemical sales, ideally with metalworking fluids, industrial cleaners, or rust preventative products
Strong understanding of machining, metal forming, and surface treatment processes
Strong communication and interpersonal skills with a consultative sales approach
Technically credible and comfortable engaging with engineers, plant managers, and purchasing personnel
Self-starter with excellent organisational and time management abilities
Able to work independently and travel regularly within assigned territory
Professional demeanour with a commitment to delivering customer satisfaction
Familiarity with fluid maintenance systems and in-plant chemical management

Skills

Metalworking fluids sales
Industrial cleaners sales
Rust preventative products sales
CNC machining coolants knowledge
Chemistry knowledge
Machining process understanding
Metal forming process understanding
Surface treatment process understanding
Consultative sales approach
Organizational skills
Time management skills

Location

North UK region

Work Type

Customer-facing
Technical sales
Independent work
Travel required

Experience Level

Experienced

Benefits

Competitive compensation
Performance-driven incentives
Continuous learning opportunities
Technical training

About the Company

Respected European manufacturer of metalworking fluids, coolants, industrial part cleaners, and rust preventative chemicals
Globally active manufacturer with a reputation for reliability and quality
Medium-sized business where your work truly matters and your voice is heard
People-first culture built on trust, respect, and long-term commitment
Direct access to leadership and short decision paths
Work with a diverse portfolio of high-performance chemical solutions