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About the Role

This role is responsible for shaping and delivering Hayu’s Regional Brand Go-To-Market strategy, ensuring a consistent, scalable, and growth-driven approach across all international markets. Operating at the intersection of global planning and regional execution, this position will own and implement regional marketing playbooks, translating local priorities into structured frameworks that drive efficiency, consistency, and impact across markets. This is a strategic and operational leadership role focused on enabling regional teams to deliver best-in-class marketing while unlocking new growth opportunities through content, fandom strategy, partnerships, and local activations.

Responsibilities

Define and deliver the Brand Go-To-Market Strategy, aligned to the global annual marketing strategy and overarching growth priorities.
Establish centralized processes and scalable frameworks to drive consistency across regions, improve operational efficiency, and enable high-quality execution at scale.
Define the content roadmap across Global Tentpoles, Local Pulses, and Always On Campaigns, prioritizing investment against growth opportunities.
Translate global priorities into actionable regional playbooks for market execution.
Align on the planning and delivery of Global Tentpole and Brand campaigns for strong regional execution.
Own the strategy and delivery of Original Content, Local Pulse, and Always On campaigns, ensuring they are growth-driven and audience insights led.
Own the strategy and delivery of Original Content Marketing Strategy, led by the market where content is produced, with scalable Go-To-Market playbook delivery.
Own the strategy, briefing, and delivery of Local Pulse & Always On Campaigns, enabling activations around cultural moments and local opportunities.
Ensure strong regional execution of tentpole and brand campaigns by aligning with global strategy and media plans, while driving local amplification.
Drive measurability, scalability, and efficient execution through clear frameworks and ways of working.
Own and execute the fandom strategy across its core pillars, building and scaling initiatives such as FanFest and other community-driven experiences.
Embed fandom across content, campaigns, and partnerships to strengthen audience connection and long-term brand relevance.
Build and scale key fandom initiatives to drive engagement and growth across owned platforms and audience touchpoints.
Develop and deliver frameworks that deepen engagement, drive advocacy, and unlock organic reach.
Own the allocation of regional brand marketing budgets, ensuring investment aligns with growth priorities and is distributed effectively across markets.
Link spend to clear top-funnel performance metrics.
Enable cluster-based approaches to maximize flexibility, efficiency, and responsiveness to market needs.
Evolve the regional B2B partnerships strategy by defining scalable frameworks that expand partnerships across markets and align with commercial objectives.
Identify and develop partnership opportunities in collaboration with Commercial teams.
Establish clear execution models to scale partnerships effectively across markets.
Track partnership performance and ensure measurable impact aligned to growth objectives.
Lead and develop a high-performing regional brand marketing team, ensuring clear accountability and a cohesive approach to delivering shared growth objectives.
Drive collaboration across Acquisition, Retention/CRM, Content, Commercial, Consumer PR, and Global Marketing.
Establish clear ways of working for efficient and consistent execution across markets.
Foster accountability and a strong performance culture within the regional team.

Requirements

Proven experience leading international brand marketing organizations within a DTC, media, entertainment, technology, or subscription-based business.
Deep expertise in brand strategy, Go-To-Market planning, and integrated marketing, with a track record of developing scalable frameworks, playbooks, and operating models across multiple markets.
Strong understanding of content-led marketing, fandom, and community growth strategies, with experience building audience engagement through campaigns, live experiences, creator ecosystems, and owned channels.
Demonstrated ability to develop and execute growth-driven marketing strategies that balance global priorities with local market needs and opportunities.
Strong commercial acumen with experience managing significant marketing budgets, evaluating investment effectiveness, and driving accountability against business and top-funnel KPIs.
Experience developing strategic partnerships and working cross-functionally with Commercial, Content, Product, PR, Acquisition, and Retention teams.
Exceptional stakeholder management and influencing skills, with the ability to build alignment and drive decision-making across senior leadership teams, international markets, and external partners.
Proven ability to lead, develop, and inspire high-performing teams across multiple territories, fostering a culture of accountability, collaboration, and continuous improvement.
Highly strategic, proactive, and self-motivated, with the ability to operate effectively in a fast-paced, evolving, and matrixed international environment.
Strong communication and presentation skills, with the ability to articulate strategy, influence stakeholders, and represent the brand internally and externally.
Relevant senior marketing leadership experience within an agile, high-growth environment.
Willingness to travel internationally as required.
All applicants must be able to provide documentation demonstrating their right to work in the United Kingdom.

Skills

Brand Strategy
Go-To-Market Planning
Integrated Marketing
Scalable Frameworks
Playbook Development
Operating Models
Content Marketing
Fandom Strategy
Community Growth
Audience Engagement
Campaign Management
Live Experiences
Creator Ecosystems
Owned Channels
Growth-Driven Marketing
Commercial Acumen
Budget Management
KPI Tracking
Partnership Development
Stakeholder Management
Influencing Skills
Team Leadership
Cross-Functional Collaboration
Agile Methodologies
Communication Skills
Presentation Skills

Location

United Kingdom

Work Type

Full-time

Experience Level

Senior
Leadership

About the Company

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming, and brought to life through global theme park destinations, consumer products, and experiences.
The company owns and operates leading entertainment and news brands including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock.
NBCUniversal produces and distributes premier filmed entertainment and programming through its powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and operates industry-leading theme parks and experiences around the world.
NBCUniversal is a subsidiary of Comcast Corporation.
The company's impact is rooted in improving the communities where its employees, customers, and audiences live and work, with a rich tradition of giving back and championing an inclusive culture.
NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America, and Asia Pacific.
Key brands include Universal Channel, SYFY, E! Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo, DreamWorks, and Hayu (an all-reality SVOD service).
Hayu is an all-reality SVOD service super-serving reality content to an international fan base, offering the majority of US shows day-and-date with the US.
In Latin America, Universal+ is a streamer offering US-produced series and unscripted content, incorporating premium network brands.
The company values Teamwork, Trust, Transparency, and Test & Learn as the foundation of its culture.

Equal Opportunity

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
External candidates may be required to attend an in-person interview.
Qualified individuals with a disability or disabled veteran may request reasonable accommodation during the application and/or recruitment process by submitting a request to [email protected].