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About the Role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange. We are trusted by over 300 million users worldwide for our security, transparency, speed, and comprehensive digital asset products. Our mission is to leverage digital assets and blockchain to build an inclusive financial ecosystem and improve global financial access.

Responsibilities

• Drive go-to-market strategy across multiple Binance products.
• Define goals, audience, positioning, and messaging to execute growth initiatives.
• Collaborate with business, marketing, and regional teams to achieve business goals.
• Gather market and customer insights to inform product development and marketing strategies.
• Enhance customer experience by acting as the voice of the market and customer.
• Launch marketing programs that drive key business metrics and product objectives.
• Champion marketing experimentation by testing and optimizing scalable programs.
• Attract, coach, and develop a team of product marketers.

Requirements

• Strong interest and experience in the cryptocurrency space and community.
• Proven track record of spearheading successful product launches and marketing campaigns.
• Highly collaborative leadership skills with the ability to influence cross-functional teams.
• Strong business acumen and experience with core analytical concepts (e.g., LTV, incrementality).
• Ability to synthesize insights and influence key decisions.
• Resourceful and creative problem-solver with an ability to unblock oneself.
• Ability to excel at both strategic and operational levels.
• Exceptional written and verbal communication skills.
• Self-starter with a high sense of urgency and entrepreneurial spirit.

Location

• Work-from-home arrangement

Work Type

• Work-from-home arrangement

Salary/Compensations

• Competitive salary

Benefits

• Company benefits

About the Company

• Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
• We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
• Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.
• We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Equal Opportunity

• Binance is committed to being an equal opportunity employer.
• We believe that having a diverse workforce is fundamental to our success.