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About the Role

Mable is seeking a Lifecycle Communications Manager to create engaging, customer-focused communications across engagement and retention channels. This role involves owning the campaign calendar, developing product positioning, and crafting messaging that connects with customers, drives action, and enhances their experience.

Responsibilities

• Develop and deliver customer-centric copy across all engagement and retention channels, including email, SMS, push notifications, in-app messaging and digital campaigns.
• Own and manage the communications and campaign calendar, ensuring activity is strategically prioritised, coordinated and aligned to business objectives.
• Lifecycle communication planning across onboarding, engagement, retention and reactivation journeys.
• Create compelling product positioning and messaging packs that clearly articulate customer value propositions, product features and benefits.
• Partner closely with Product, CRM, and Marketing teams to ensure messaging consistency across all customer touchpoints.
• Write clear, concise and conversion-focused copy for digital experiences, including UX screens, onboarding flows and customer journeys.
• Ensure all communications reflect brand tone of voice, customer needs and lifecycle strategy.
• Translate complex product or business information into simple, engaging customer messaging.
• Support campaign optimisation through testing, insights and continuous improvement of messaging effectiveness and customer engagement.
• Stay informed on digital communication trends, customer engagement best practices and lifecycle marketing innovations.

Requirements

• 5+ years of writing experience, with portfolio examples
• Experience in planning lifecycle communications, CRM campaigns or customer engagement programs.
• Experience working with Product, Marketing and/or CRM teams to develop customer-centric messaging.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Understanding of customer journeys, digital engagement and conversion optimisation principles.
• Attention to detail
• Strong time management skills
• Passionate about Tech and making a real impact on people’s lives

Skills

• Strong copywriting and storytelling capability across digital and customer communication channels.

Location

• Remote
• Onsite

Work Type

• Full-time
• Contract
• Hybrid

Experience Level

• 5+ years of writing experience

Benefits

• Learn from industry experts, experienced leaders, and on-the-job opportunities.
• 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
• One extra paid leave day per quarter for what makes you happy.
• Acknowledge a significant day your way with family and friends.
• Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

About the Company

• HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies.
• Mable is one of Australia's leading and fastest-growing healthtech platforms.
• Mable is a purpose-driven company where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
• With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
• By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

Equal Opportunity

• As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
• Aboriginal and Torres Strait Islander people are encouraged to apply.
• If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!