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About the Role

As the Director of Growth Marketing – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

Responsibilities

Own the North American growth marketing strategy with a focus on new business acquisition.
Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
Develop ICP and key personas for region to architect efficient and effective buying journeys.
Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
Localize global campaigns and messaging to resonate with North American audiences.
Manage regional marketing budget and allocate spend across channels for maximum ROI.
Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
Stay current on competitive landscape, industry trends, and regional regulations.
Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.

Requirements

8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
Strong analytical skills and experience with performance reporting and attribution models.
Excellent communication and cross-functional collaboration skills.
Experience in the accounting or audit industry is a plus, but not required.
Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.
Successful completion of a background check through Certn.co (Identity Verification and Criminal Record Check).
Executives and Senior Managers will undergo a Soft Credit Check.

Skills

Demand generation
New business growth
Digital marketing channels
Marketing automation
CRM
Performance reporting
Attribution models
AI marketing tools

Location

Toronto, ON

Work Type

Hybrid
Full-time
Permanent

Experience Level

8+ years

Salary/Compensations

157,000 CAD - 167,000 CAD per year

Benefits

Discretionary bonus
Commission
Health insurance
Retirement plans
Flexible work options
Generous time-off policies

About the Company

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages.
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

Equal Opportunity

One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply.
Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com.