About the Role
The Partner Marketing Specialist consults with partners on marketing strategies and tactics to develop effective campaigns that deliver ROI. This dynamic role drives digital-led outcomes in the cloud and IT industry, supporting partners across Japan with marketing plans and campaign execution.
Responsibilities
- Build and nurture strong relationships with partners, distributors, agencies, and internal teams.
- Manage ongoing partner relationships daily, ensuring partners are informed, enabled, and driving initiatives.
- Collaborate with partners and local sales/marketing teams to understand solution priorities and drive enablement.
- Develop clear and effective marketing briefs for presentations, partner enablement, and training.
- Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops.
- Oversee partner events and campaign execution with end-to-end ownership.
- Monitor marketing campaign execution, leads, and ROI, maintaining accountability.
- Proactively identify and resolve client or partner issues, escalating when required.
Requirements
- A minimum of 4-6 years work experience in the Japan market in a Business-to-Business IT environment.
- Experience in Account Management, Field Marketing, Partner Marketing, or B2B Event Marketing.
- Demonstrated success in B2B event management and partner-facing campaign execution.
- Excellent client liaison skills, with the ability to react and respond in a timely and effective manner.
- The ability to develop relationships and become a trusted advisor.
- Business level English, both written and spoken.
- Attention to detail and meticulous in processes.
- Proactive in learning new IT platforms and knowledge.
- Previous experience in a Marketing role, planning and developing full strategic marketing campaigns, including budget management.
- Strong ownership, adaptability, and ability to manage both strategic and hands-on tasks.
- Strong MS PowerPoint, Excel, and Word skills.
- Willingness to learn and contribute ideas.
Skills
- Marketing strategies and tactics
- Campaign development and execution
- Market trend analysis
- ROI tracking and analysis
- Communication
- Relationship management
- Digital marketing (email marketing, SEO, SEA, social networks, display advertising, content syndication, video production)
- Offline marketing (events, telemarketing, print advertising, sponsoring, incentives)
- MS PowerPoint
- MS Excel
- MS Word
Location
- Japan
Work Type
- Full-time
Experience Level
- 4-6 years
