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About the Role

This role is integral to Copado's global marketing engine, driving field marketing strategy across the EMEA region with a primary mandate of demand generation and pipeline acceleration. The position requires building strong relationships with regional sales leaders to support Copado's growth phase and expansion of the AgentOps category.

Responsibilities

• Lead the planning of field events that align directly to $15m in influenced pipeline and support overall event goals of $45M influenced pipeline.
• Manage the complete event lifecycle including budget spend, campaign creation, event execution, and post-event analysis.
• Collaborate with Global Digital and Growth teams to align paid social and email marketing efforts with regional field activities.
• Ensure tight alignment with RVPs and regional sales teams to accelerate active deals and support regional GTM priorities.
• Partner with BDR and AE teams to develop and execute ABM programs for 'Must-Win' accounts in the EMEA.

Requirements

• Proven success driving pipeline generation and integrated multi-channel campaigns within the EMEA region.
• Extensive experience managing event logistics, budgets, and post-event reporting.
• Proficiency in Salesforce and Marketing Automation platforms (e.g., Marketo, HubSpot, or 6sense/Demandbase) to track campaign performance and manage lead flow.
• Strong ability to collaborate across product, marketing, and sales leadership.
• Fluency in English; German-speaking abilities are highly preferred.
• Ability to analyze campaign performance and ROI using Salesforce and BI tools.
• Ability to transition from high-level strategy to "hands-on" execution.
• Deep understanding of European data privacy laws as they relate to lead capture and marketing communications.
• Proven ability to influence stakeholders at the VP level across Sales and Marketing.
• Successfully influence $15m in pipeline generated from regional field events and integrated campaigns within the first 12 months.
• Support overall event motion to influence $45M in pipeline from the events overall within the first 12 months.
• Improve engagement and conversion on campaign follow-ups within 24 hours for reporting and lead entry into systems for sales follow-up.
• Reduce Lead-to-Opportunity cycle time by accelerating deals through targeted event touchpoints.

Skills

• Salesforce
• Marketing Automation platforms
• Marketo
• HubSpot
• 6sense
• Demandbase
• BI tools
• GDPR
• Data Analysis
• Strategic Planning
• Cross-functional Leadership

Location

• EMEA

Work Type

• Field Marketing
• Demand Generation

Experience Level

• Senior

About the Company

• Copado is entering a critical growth phase as we scale and expand the AgentOps category.
• Copado is Equal Employment Opportunity and Affirmative Action Employers.
• Copado does not accept unsolicited headhunter and agency resumes.
• Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.

Equal Opportunity

• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.