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About the Role

Join the entrepreneurial Growth Marketing team as a Senior Analyst, Growth Marketing – Paid Social. Drive top-line growth through new member acquisition, focusing on Paid Search channel strategy and execution. This cross-functional role partners with Technology, Product, Creative, and Merchandising teams to deliver measurable results, offering exposure to Ad Tech and retail while solving complex business problems.

Responsibilities

Design robust A/B and incrementality tests with clear hypotheses to optimize channel performance.
Develop a comprehensive creative testing roadmap, briefing new concepts, diagnosing ad fatigue, and identifying strategic pivots.
Connect disparate data points across creative, audience, and market dynamics to generate insights for long-term growth.
Act as the primary point person for external platform partners, facilitating troubleshooting and identifying innovation opportunities.
Own Meta paid acquisition performance end-to-end, maintaining accountability to core cost, LTV, and ROI targets.
Drive daily campaign management, tactical budget allocation, and platform troubleshooting with an entrepreneurial bias.
Proactively anticipate and communicate project risks, strategic opportunities, and shifting channel priorities to stakeholders and leadership.
Analyze large-scale datasets from Snowflake, Tableau, and Excel to surface patterns across audiences, product performance, and buyer value trends.
Serve as the Meta Platform Subject Matter Expert (SME), leading campaign setup, bid optimization, and attribution frameworks.
Manage technical integrations cross-functionally, including tracking pixels, Conversions API, and product feed delivery.
Translate complex data analyses into clear, compelling narratives and actionable recommendations for non-technical partners.
Collaborate cross-functionally with Creative, Analytics, and Merchandising teams to streamline workflows and execute strategic objectives.
Influence optimization roadmap decisions by delivering data-backed recommendations tied to business strategy.

Requirements

Tenacious, self-directed professional with exceptional analytical horsepower for problem-solving.
Innovative thinker who finds creative growth paths and navigates ambiguity proactively.
Deeply passionate about e-commerce and the emerging paid social landscape.
Genuine curiosity for how data-driven insights shape the user journey.
Natural collaborator who leads with kindness, respects diverse viewpoints, and leverages excellent communication skills.
2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
Experience with product feed tools.
High proficiency in Excel and PowerPoint.
Genuine interest in AdTech, GEO (Generative Engine Optimization), and the evolving AI search landscape.
Exceptional interpersonal skills and the ability to drive action in a dynamic organization.
Currently authorized to work in the United States on a full-time basis.
Not eligible for visa sponsorship now or in the future.

Skills

Analytical horsepower
Problem-solving
Innovation
Data-driven insights
Collaboration
Communication
Excel
PowerPoint
Tableau
BI tools
Product feed tools
AdTech
GEO (Generative Engine Optimization)
AI search landscape
Meta Platform Subject Matter Expert (SME)
Campaign setup
Bid optimization
Attribution frameworks
Technical integrations
Tracking pixels
Conversions API
Product feed delivery
Data analysis

Location

New York
Boston
Hybrid (2 days in the office required)

Work Type

Hybrid
Full-time

Experience Level

2–4+ years of experience

Education Level

BS/BA in Marketing

Salary/Compensations

95k- 100k

Benefits

Robust health insurance effective on the date of hire
Robust dental insurance effective on the date of hire
Robust vision insurance effective on the date of hire
Generous Flex Time Off (FTO)
Flexible remote/hybrid work options
Supportive, inclusive culture
Encourages innovation, safety, and creative risk-taking
Paid volunteer opportunities
Regular DEI celebrations
Opportunity to make a real, measurable impact
Bonus/commission (depending on role eligibility)
Stock options (depending on role eligibility)
Paid time off (depending on role eligibility)
Basic life insurance (depending on role eligibility)

About the Company

Rue Gilt Groupe combines three complementary brands: Rue La La, Gilt, and Shop Simon.
Premier off-price e-commerce portfolio company.
Model defined the online treasure hunt through daily sale events, offering customers over 5,000 premium and luxury brands at up to 70% off.
Believes in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate.
World-class merchandising, technology, and marketing bring the shopping experience to life.
Values: Empowered, tenacious, passionate, collaborative, innovative, and kind.
Fosters an environment for thinking, creating, and innovating to deliver first-rate customer experiences.

Equal Opportunity

Rue Gilt Groupe is an Equal Opportunity Employer.
Considers all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
Committed to providing Associates with equal pay for equal work.
Considers a wide range of compensation factors including prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other job-related factors.
Proud to be an Equal Opportunity workplace.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.