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About the Role

Develop and execute marketing campaigns to drive growth across disruptive and legacy product lines. This cross-functional role covers the full marketing mix, from industry tradeshows and workshops to digital campaigns and brand communications. Partner with marketing leadership to prioritize high-impact activities and deliver measurable results tied to revenue goals. Requires a collaborative mindset, strong organizational skills, and effective collaboration with global colleagues and field representatives.

Responsibilities

Drive engagement through strategic participation in industry tradeshows, virtual events, webinars, and workshops, identifying opportunities and representing the brand.
Develop marketing materials, presentations, and communications for product launches, industry partnerships, promotional campaigns, sales meetings, and tradeshows.
Strategize and execute integrated campaigns using traditional (print advertising, collateral, direct mail) and digital (social media, email, digital advertising, websites) marketing channels.
Manage event plans, editorial calendars, and internal and external communications.
Collaborate with US and Business Unit Marketing and MarCom teams to shape marketing strategies across websites, e-marketing tools, digital advertising, and social media.
Develop and manage promotional programs to generate leads at shows and events, partnering with external vendors to ensure timely, in-scope, and on-budget execution.
Monitor program performance, including ROI analytics, sales objectives, budget tracking, and advertising/promotion reporting.
Assess and revise existing marketing materials, archiving outdated assets and maximizing digital-first approaches.
Manage administrative responsibilities including Salesforce updates, business plans, expense reporting, budget forecasting, and weekly activity reports.

Requirements

Demonstrated experience in campaign design and execution.
Experience with data analytics and dashboard creation.
Highly creative and strategic thinker, able to identify target audiences and develop engaging campaigns.
Exceptional organizational and project management skills, thriving in a fast-paced, deadline-driven environment.
Healthcare or medical device industry experience is a strong plus.
Ability to travel approximately 20-25% for activations.

Skills

MS Office
Adobe Creative Suite
Salesforce
HubSpot
Google Ads
Web analytics platforms
Campaign design
Campaign execution
Data analytics
Dashboard creation
Strategic thinking
Organizational skills
Project management

Experience Level

2-3+ years of marketing experience with a focus on events and communications

Education Level

Bachelor's degree in Marketing, Advertising, Communications, Public Relations, or a related field

About the Company

Global leader in minimally invasive clinical solutions for Surgical, Ophthalmology, and Aesthetic markets.
Expert in developing and commercializing innovative energy-based technologies.
Ground-breaking products have redefined medical treatments and set technological and clinical gold-standards.
Created solutions for previously untreatable conditions and revolutionized existing treatment methods.
Committed to improving patient health and well-being, addressing needs of aging populations, and offering cutting-edge solutions to medical professionals.

Equal Opportunity

All qualified applicants receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, disability, gender identity, or sexual orientation.