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About the Role

A Place for Mom seeks a strategic, data-driven Senior Director of Customer Lifecycle Management to lead the end-to-end lifecycle strategy for our consumer audience. This role involves designing and executing programs to deepen engagement, improve conversion, and maximize the long-term value of families served, collaborating cross-functionally with Marketing, Product, Data Science, and Sales teams to build a scalable, best-in-class lifecycle engine.

Responsibilities

Own customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers.
Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) to drive engagement and conversion.
Define and track lifecycle KPIs (engagement rates, conversion rates, churn, NPS, LTV) and optimize performance using data.
Partner with Data Science, Analytics, and Sales to build segmentation models, predictive triggers, and personalization frameworks.
Collaborate with Product to influence roadmap priorities for improved lifecycle touchpoints and consumer experience.
Lead A/B testing and experimentation programs for iterative improvement in lifecycle communications.
Manage and develop a team of lifecycle marketers and CRM specialists.
Partner with Marketing, Product, Data, and Technology to embed AI-driven decisioning, segmentation, personalization, and automation.
Present lifecycle performance and strategic recommendations to senior leadership.

Requirements

8+ years of experience in lifecycle marketing, CRM, or growth marketing.
3+ years in a leadership role.
Proven track record of building and scaling lifecycle programs with measurable business outcomes.
Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable) and CRM tools.
Strong analytical skills to translate complex data into clear strategies and actionable insights.
Experience with segmentation, personalization, and predictive modeling in a consumer-facing business.
Excellent cross-functional collaboration skills, influencing across Product, Engineering, and Data teams.
Outstanding written and verbal communication skills, comfortable presenting to executive stakeholders.
Passion for A Place for Mom’s mission and creating meaningful impact for families.
Bachelor’s degree.

Skills

Lifecycle marketing
CRM
Growth marketing
Marketing automation platforms
Marketo
Salesforce Marketing Cloud
Braze
Iterable
CRM tools
Analytical skills
Data analysis
Strategy development
Actionable insights
Segmentation
Personalization
Predictive modeling
Cross-functional collaboration
Written communication
Verbal communication
A/B testing
Experimentation
AI-driven decisioning
Audience segmentation
Workflow automation

Location

Hybrid

Work Type

Hybrid

Experience Level

8+ years in lifecycle, CRM, or growth marketing
3+ years in a leadership role

Education Level

Bachelor’s degree
MBA or advanced degree (preferred)

Salary/Compensations

Base Salary: $175,000 - $225,000
Management Bonus: 30%

Benefits

401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
Pet Insurance
Equity

About the Company

A Place for Mom is the leading platform guiding families through every stage of the aging journey.
Simplifies senior care search with free, personalized support.
Connects caregivers and loved ones to vetted providers from a network of 15,000+ senior living communities and home care agencies.
Helped millions of families find care since 2000.
Mission-driven company where every role contributes to improving lives.
Caring is a core value.
Employees live company values: Mission Over Me, Do Hard Things, Drive Outcomes as a Team, Win The Right Way, Embrace Change.

Equal Opportunity

All information kept confidential according to EEO guidelines.
Uses E-Verify to confirm employment eligibility of newly hired employees.