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About the Role

This role involves executing innovative social media and influencer marketing programs for recognized brands. It requires passion for digital culture, social media, influencer engagement, and emerging platforms, along with curiosity for new online communities and content formats. The digital team focuses on strategic thinking, content development, client service, and collaboration to deliver measurable results. The ideal candidate is organized, detail-oriented, and manages multiple client workstreams, contributing to campaigns from planning to execution, improving performance, and strengthening client relationships. Account Executives deliver exceptional client experiences and impactful campaigns.

Responsibilities

Manage assigned portions of client programs and social media/influencer activation deliverables.
Build strong client and teammate relationships through consistent communication and execution.
Support account teams in preparing client updates, presentations, and campaign recommendations.
Demonstrate understanding of client business goals, target audiences, competitive landscapes, and industry trends.
Write and edit engaging, platform-native social content aligned with brand voice and campaign objectives.
Assist in developing and executing social media strategies to increase awareness, engagement, and business impact.
Manage content calendars and publishing schedules across multiple social platforms.
Support community management via social listening, audience engagement, trend monitoring, and issue escalation.
Stay informed on platform updates, emerging social trends, and best practices.
Research, identify, and vet influencers and content creators aligned with client goals and audiences.
Support influencer outreach, contracting, negotiation, content review, approval, and campaign coordination.
Monitor influencer content performance and contribute recommendations to optimize future programs.
Build and maintain positive relationships with influencers, creator partners, agents, and representatives.
Demonstrate expertise across diverse influencer communities, industries, and subject matter areas.
Track social media and influencer campaign performance using platform analytics and reporting tools.
Contribute to recurring client reports by analyzing data, identifying trends, and providing actionable insights.
Support measurement efforts tied to client objectives, including awareness, engagement, website traffic, and lead generation.
Help identify opportunities for optimization based on performance data and campaign learnings.
Collaborate effectively with creative, paid media, analytics, and PR teams.
Mentor interns and junior team members on foundational social media, influencer, and account management tasks.
Contribute ideas for creative campaigns, content strategies, influencer activations, and emerging digital opportunities.
Pursue ongoing learning and professional development to stay current with industry trends and platform innovations.

Requirements

2–4 years of agency experience or equivalent in social media, influencer marketing, digital marketing, or content development.
Strong understanding of major social media platforms, including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, and YouTube, and emerging channels.
Experience supporting social media programs and influencer marketing campaigns.
Ability to independently capture, edit, and produce social media content for client channels, including filming short-form video at client locations, events, and activations.
Comfortable both behind and in front of the camera, including self-filming and appearing in content when required, to create platform-native assets.
Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.
Strong written and verbal communication skills, including copywriting, emails, and presentations.
Growth mindset with a desire to continuously learn, improve, and take on new challenges.
Strong organizational and project management skills.
Ability to analyze performance data and translate findings into actionable recommendations.
Proven ability to work collaboratively within cross-functional teams and contribute to a positive team culture.
Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, or Google Analytics.

Skills

Social media marketing
Influencer marketing
Digital marketing
Content development
Client service
Account management
Strategic thinking
Content creation
Video filming and editing
Community management
Social listening
Trend monitoring
Issue escalation
Analytics and reporting
Data analysis
Project management
Organizational skills
Written communication
Verbal communication
Copywriting
Presentation skills
Collaboration
Mentorship
Sprout Social
Sprinklr
Traackr
Audiense
Google Analytics
LinkedIn
Instagram
TikTok
X
Facebook
Reddit
YouTube

Location

New York, NY
San Francisco, CA
California
Colorado
Connecticut
Florida
Georgia
Illinois
Iowa
Kansas
Maryland
Massachusetts
Michigan
New Hampshire
New Jersey
New York
North Carolina
Ohio
Oregon
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Virginia
Washington
Washington, D.C.

Work Type

Full-time
Hybrid
Remote

Experience Level

2–4 years of agency experience or equivalent

Salary/Compensations

$67,000 to $72,000

Benefits

Competitive benefits package
Medical coverage
Dental coverage
Vision coverage
401(k) plan with employer matching
Generous vacation policy
Extended summer and winter breaks
Early log-off on Fridays through Empower Hours program
Flexible hybrid work model
FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship opportunities
Ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
Supportive, inclusive, and collaborative workplace

About the Company

Highwire is a strategic marketing communications agency partnering with ambitious companies and established brands across B2B technology, healthcare, cybersecurity, energy, professional, and financial services.
They offer integrated expertise in strategic marketing, corporate reputation, creative, and insights to deliver measurable impact.
The company believes storytelling fuels transformation and fosters an inclusive environment where all voices are represented.
Highwire's people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.
They seek individuals who value accountability, high standards, and motivation to contribute to an award-winning culture.

Equal Opportunity

Highwire fosters an inclusive environment where everyone, regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion, and different abilities, feels safe, celebrated, and worthy.
The commitment to diversity, inclusion, and belonging is foundational to their business and culture.