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About the Role

Highwire seeks an Account Executive, Social & Influencer to join its growing digital team, executing innovative social media and influencer marketing programs for recognized brands. This hands-on role is for someone passionate about digital culture, social media, influencer engagement, and emerging platforms. The ideal candidate is naturally curious, eager to learn, and excited to explore new online communities, influencer networks, content formats, and digital marketing opportunities. Highwire’s digital team delivers award-winning work through strategic thinking, exceptional content development, strong client service, and a collaborative mindset. The role requires an organized, detail-oriented individual comfortable managing multiple workstreams across client accounts, contributing to campaigns from planning through execution, and identifying opportunities for performance improvement and client relationship strengthening. Account Executives play a crucial role in delivering exceptional client experiences and impactful campaigns.

Responsibilities

Manage assigned client programs and social media/influencer activation deliverables.
Build strong working relationships with clients and teammates.
Support account teams in preparing client updates, presentations, and campaign recommendations.
Demonstrate understanding of client business goals, target audiences, and industry trends.
Write and edit engaging, platform-native social content.
Assist in developing and executing social media strategies.
Manage content calendars and publishing schedules across social platforms.
Support community management through social listening, audience engagement, and trend monitoring.
Stay informed on platform updates, emerging social trends, and best practices.
Research, identify, and vet influencers and content creators.
Support influencer outreach, contracting, negotiation, content review, and campaign coordination.
Monitor influencer content performance and contribute optimization recommendations.
Build and maintain relationships with influencers, creator partners, agents, and representatives.
Demonstrate expertise across diverse influencer communities and industries.
Track social media and influencer campaign performance using analytics tools.
Contribute to client reports by analyzing data, identifying trends, and providing insights.
Support measurement efforts tied to client objectives and key performance indicators.
Identify optimization opportunities based on performance data and campaign learnings.
Collaborate effectively with creative, paid media, analytics, and PR teams.
Mentor interns and junior team members on social media, influencer, and account management tasks.
Contribute ideas for creative campaigns, content strategies, and digital opportunities.
Pursue ongoing learning and professional development to stay current with industry trends.

Requirements

2-4 years of agency experience or equivalent experience in social media, influencer marketing, digital marketing, or content development.
Strong understanding of major social media platforms including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, and YouTube.
Experience supporting social media programs and influencer marketing campaigns.
Ability to independently capture, edit, and produce social media content, including short-form video.
Comfortable both behind and in front of the camera for content creation.
Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.
Strong written and verbal communication skills, including copywriting and presentations.
Growth mindset with a desire for continuous learning and new challenges.
Strong organizational and project management skills.
Ability to analyze performance data and translate findings into actionable recommendations.
Proven ability to work collaboratively within cross-functional teams.
Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, or Google Analytics.

Skills

Social media marketing
Influencer marketing
Digital marketing
Content development
Copywriting
Video production
Project management
Organizational skills
Data analysis
Client service
Communication
Social media management tools
Analytics tools
Social media platforms (LinkedIn, Instagram, TikTok, X, Facebook, Reddit, YouTube)
Social listening
Audience engagement
Trend monitoring
Influencer outreach and negotiation
Campaign coordination
Mentoring
Strategic thinking
Collaborative mindset
Issue escalation

Location

New York, NY (Hybrid)
San Francisco, CA (Hybrid)
Remote (California)
Remote (Colorado)
Remote (Connecticut)
Remote (Florida)
Remote (Georgia)
Remote (Illinois)
Remote (Iowa)
Remote (Kansas)
Remote (Maryland)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Hampshire)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Rhode Island)
Remote (South Carolina)
Remote (Tennessee)
Remote (Texas)
Remote (Utah)
Remote (Virginia)
Remote (Washington)
Remote (Washington, D.C.)

Work Type

Hybrid
Remote

Experience Level

2-4 years of experience

Salary/Compensations

$60,000 to $72,000

Benefits

Competitive benefits package
Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Merit-based opportunities for growth
Flexible hybrid work model
Extended summer and winter breaks
Early log-off on Fridays (Empower Hours program)
FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
Supportive, inclusive, and collaborative workplace

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
Partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
Offers integrated expertise in strategic marketing, communications, corporate reputation, creative, and insights.
Delivers bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services.
Believes storytelling fuels transformation and that impactful stories represent all voices and perspectives.
Fosters an inclusive environment where everyone can feel safe, celebrated, and worthy.
Committed to diversity, inclusion, and belonging, embedded in business and culture.
People-first culture driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
Seeks individuals with big ideas, strong opinions, and energy to bring them to life.
Values personal accountability, high standards, and boundless motivation.

Equal Opportunity

Highwire believes that storytelling fuels transformation and that the most impactful stories represent all voices and perspectives.
As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.