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About the Role

Highwire seeks an Account Executive, Social & Influencer to join its growing digital team, executing innovative social media and influencer marketing programs for recognized brands. This hands-on role is for someone passionate about digital culture, social media, influencer engagement, and emerging platforms. The ideal candidate is naturally curious, eager to learn, and excited to explore new online communities, influencer networks, content formats, and digital marketing opportunities. Highwire’s digital team combines strategic thinking, content development, client service, and collaboration to deliver award-winning, results-driven work. The role requires an organized, detail-oriented individual comfortable managing multiple workstreams across client accounts, contributing to campaigns from planning to execution, and identifying opportunities for performance improvement and client relationship strengthening. Account Executives, working with senior team members, are crucial in delivering exceptional client experiences and impactful campaigns.

Responsibilities

Manage assigned portions of client programs and social media/influencer activation deliverables, ensuring accuracy, timeliness, and alignment with client objectives.
Build strong working relationships with clients and teammates through consistent communication, responsiveness, and reliable execution.
Support account teams in preparing client updates, presentations, meeting materials, and campaign recommendations.
Demonstrate a thorough understanding of client business goals, target audiences, competitive landscapes, and industry trends.
Write and edit engaging, platform-native social content aligned with client brand voice, messaging, and campaign objectives.
Assist in developing and executing social media strategies to increase awareness, engagement, and business impact.
Manage content calendars and publishing schedules across multiple social platforms.
Support community management through social listening, audience engagement, trend monitoring, and issue escalation.
Stay informed on platform updates, emerging social trends, and best practices to identify client opportunities.
Research, identify, and vet influencers and content creators aligned with client goals and audiences.
Support influencer outreach, contracting, negotiation, content review/approval, and overall campaign coordination.
Monitor influencer content performance and contribute recommendations to optimize future programs.
Build and maintain positive relationships with influencers, creator partners, agents, and representatives.
Demonstrate expertise across diverse influencer communities, industries, and subject matter areas.
Track social media and influencer campaign performance using platform analytics and reporting tools.
Contribute to recurring client reports by analyzing data, identifying trends, and providing actionable insights.
Support measurement efforts tied to client objectives, including awareness, engagement, website traffic, and lead generation.
Help identify optimization opportunities based on performance data and campaign learnings.
Collaborate effectively with creative, paid media, analytics, and PR teams for integrated program execution.
Mentor interns and junior team members on foundational social media, influencer, and account management tasks.
Contribute ideas for creative campaigns, content strategies, influencer activations, and emerging digital opportunities.
Pursue ongoing learning and professional development to stay current with industry trends, platform innovations, and digital marketing best practices.

Requirements

2–4 years of agency experience or equivalent experience in social media, influencer marketing, digital marketing, content development, or related fields.
Strong understanding of major social media platforms, including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, YouTube, and emerging channels.
Experience supporting social media programs and influencer marketing campaigns.
Ability to independently capture, edit, and produce social media content for client channels, including filming short-form video at client locations, events, and activations.
Comfortable both behind and in front of the camera, including self-filming and appearing in content when required, to create platform-native assets.
Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.
Strong written and verbal communication skills, including copywriting, emails, and presentations.
Growth mindset with a desire to continuously learn, improve, and take on new challenges.
Strong organizational and project management skills.
Ability to analyze performance data and translate findings into actionable recommendations.
Proven ability to work collaboratively within cross-functional teams and contribute to a positive team culture.
Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, Google Analytics, or similar platforms.

Skills

Digital culture
Social media
Influencer engagement
Emerging platforms
Strategic thinking
Content development
Client service
Collaborative mindset
Highly organized
Detail-oriented
Managing multiple workstreams
Social media marketing
Influencer marketing
Analytics & Reporting
Account management
Writing social content
Editing social content
Content calendar management
Publishing schedule management
Community management
Social listening
Audience engagement
Trend monitoring
Issue escalation
Influencer research
Influencer vetting
Influencer outreach
Contracting and negotiation
Content review & approval
Campaign coordination
Influencer content performance monitoring
Data analysis
Actionable insights
Cross-functional collaboration
Mentoring junior team members
Creative campaign ideation
Content strategy development
Professional development
Video production
Video editing
On-camera presence
Project management
Copywriting
Presentation skills
Sprout Social
Sprinklr
Traackr
Audiense
Google Analytics

Location

New York, NY
San Francisco, CA
California
Colorado
Connecticut
Florida
Georgia
Illinois
Iowa
Kansas
Maryland
Massachusetts
Michigan
New Hampshire
New Jersey
New York
North Carolina
Ohio
Oregon
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Virginia
Washington
Washington, D.C.

Work Type

Hybrid
Remote

Experience Level

2–4 years of agency experience or equivalent

Salary/Compensations

$60,000 to $72,000

Benefits

Competitive benefits package
Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Flexible hybrid work model
Extended summer breaks
Extended winter breaks
Early log-off on Fridays (Empower Hours program)
FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship opportunities
Ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
Supportive, inclusive, and collaborative workplace

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
Partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
Offers integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
Delivers bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Believes storytelling fuels transformation and that impactful stories represent all voices and perspectives.
Fosters an inclusive environment where everyone can feel safe, celebrated, and worthy.
Ensures every Highwire Walker has the requisite support to soar in their careers.
Commitment to diversity, inclusion, and belonging is foundational and embedded in business and culture.
Aspirations to change the industry and build a better future for all.
People-first culture driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
Seeks individuals with big ideas, strong opinions, and the energy to bring them to life.
Thrives in an environment that values personal accountability, high standards, and boundless motivation.
Award-winning culture.

Equal Opportunity

As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.