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About the Role
This role involves architecting a modern, AI-first MarTech ecosystem for a brand with a massive existing audience and real consumer products. The goal is to design a system that powers how the most-watched brand in the world acquires, engages, and grows its audience, rather than maintaining an existing stack.
Responsibilities
- Build scalable, governed MarTech architecture for customer acquisition, recommendations, and measurement across all channels.
- Develop a privacy-safe customer data foundation for deep audience understanding and exceptional experiences.
- Own the roadmap for marketing operations, automation, and measurement, including testing new capabilities.
- Serve as a key marketing technology leader, establishing technical standards, governance, and team structure.
- Partner with Marketing, IT, Data, Revenue Operations, and Product leadership to align technology priorities.
- Own the platform roadmap for high-impact systems, driving evaluation to adoption with urgency.
- Build and scale a high-performing team across marketing operations, automation, customer data, and platform administration.
- Set standards for MarTech, emphasizing AI-enabled tooling, automation, and modern data practices.
- Drive customer data strategy, segmentation, identity resolution, audience activation, and measurement frameworks.
Requirements
- Proficiency in using AI to enhance marketing output and a vision for its future applications.
- Experience operating enterprise MarTech at scale (e.g., Braze, Salesforce) with hands-on building instincts.
- Track record of scaling marketing technology to drive measurable growth.
- Ability to operate in high ambiguity, influence executives, and attract/develop top-tier talent.
- 10+ years in marketing technology, marketing operations, or digital transformation.
- 5+ years leading managers and cross-functional teams in complex enterprise environments.
- Demonstrated experience implementing and scaling enterprise MarTech platforms (Braze, Salesforce) and ecosystems (CDP, marketing automation, CRM, analytics).
- Proven ability to influence executive stakeholders and drive organization-wide transformation.
- Experience leading AI-enabled marketing transformation or supporting global/multi-brand organizations (bonus).
Skills
- AI proficiency
- Enterprise MarTech platform operation
- Marketing technology scaling
- Leadership
- Cross-functional team leadership
- Executive influence
- Talent development
- Marketing operations
- Digital transformation
- CDP implementation
- Marketing automation
- CRM management
- Analytics
- AI-enabled marketing transformation
- Global/multi-brand organization support
Location
- Bay Area
- New York
Work Type
- Hybrid
Experience Level
- 10+ years in marketing technology, marketing operations, or digital transformation
- 5+ years leading managers and cross-functional teams in complex enterprise environments
Salary/Compensations
- Competitive Salary
Benefits
- Highly competitive equity package
- Generous Medical (Blue Cross Blue Shield)
- Dental insurance
- Vision insurance
- Company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy
- Paid company holidays
- Company-provided technology package
- Relocation assistance (including travel and company-provided housing for the first 90 days)
About the Company
- Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (MrBeast).
- The company revolutionizes digital content creation with a diverse portfolio beyond YouTube.
- Mission: entertain, inspire, and create significant social impact across digital media, philanthropy, consumer products, and innovative business initiatives.
- Believes in the transformative power of digital media to entertain, educate, and effect positive change.
- Committed to innovation, creativity, and philanthropy to explore new frontiers, create unforgettable experiences, and build an inspiring legacy.