Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Digital Marketing & CRM Manager plays a key role in executing and evolving Purple Brand's digital presence across owned channels including email, SMS, social media, website content, and customer lifecycle communications. This position is responsible for delivering a seamless brand experience across the customer journey—from acquisition and engagement through retention and loyalty—while ensuring all digital touchpoints reflect the brand's premium positioning and cultural relevance.

Responsibilities

Partner with Head of E-Commerce & Retail to execute digital marketing and CRM strategy across owned channels.
Manage daily owned media workflows, ensuring digital communications align with brand voice, priorities, and objectives.
Oversee copy creation and management across digital channels for consistency and brand accuracy.
Develop creative briefs and coordinate timelines, approvals, assets, translations, and deliverables.
Build, schedule, test, and deploy email and SMS marketing communications for various markets and segments.
Execute customer lifecycle marketing initiatives, including welcome journeys, post-purchase, retention, VIP, win-back, and product launch communications.
Collaborate with E-commerce and Retail teams to develop CRM strategies for customer retention, repeat purchases, and lifetime value.
Manage audience segmentation and personalization for elevated customer experiences across CRM touchpoints.
Maintain seasonal digital marketing and CRM calendar with cross-functional teams for campaign alignment.
Support social media presence evolution through strategic input, content planning, and performance insights.
Collaborate with internal and external partners to execute digital campaigns and content initiatives.
Ensure cohesive and elevated customer experience across all digital touchpoints (email, SMS, website, social).
Manage reporting and insights for digital marketing and CRM, consolidating performance data into monthly reports.
Monitor key KPIs: engagement, conversion, retention, repeat purchase rate, customer lifetime value, and campaign performance.
Act as a cross-functional partner across merchandising, buying, retail, creative, e-commerce, and global marketing teams.
Manage and mentor one direct report, fostering a collaborative team environment.

Requirements

Minimum 5 years of experience in digital marketing, CRM, lifecycle marketing, brand marketing, or communications.
Experience in luxury fashion, premium retail, beauty, lifestyle, or creative agency environment preferred.
Demonstrated experience managing email marketing, SMS marketing, customer lifecycle campaigns, digital campaign execution, and content workflows.
Strong understanding of CRM strategy, customer segmentation, retention marketing, and customer journey optimization.
Experience with email marketing and CRM platforms (e.g., Klaviyo, Attentive, Shopify, Marketing Cloud).
Appreciation and awareness of luxury fashion landscape, creative culture, art, music, and competitive market trends.
Experience working within global organizations and coordinating across regions and languages strongly preferred.
Experience managing direct reports or mentoring junior team members preferred.
Proficiency in email marketing platforms, CRM tools, social media management tools, Google Analytics, and digital reporting platforms preferred.
Experience with Shopify, customer segmentation tools, and omnichannel retail marketing is a plus.

Skills

Strong copywriting and copy-editing sensibility with clear understanding of brand voice and tone.
Highly organized with ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
Strong cross-functional communication skills to build trusted relationships across teams and seniority levels.
Diplomatic, level-headed, and collaborative approach to problem-solving and stakeholder management.
Strong attention to detail, analytical mindset, and ability to derive insights from performance reporting.

Location

New York
On-site

Experience Level

Minimum of 5 years of experience

Benefits

Paid Time Off (vacation and sick days).
Opportunities for professional development and career growth.
Supportive and collaborative work environment.
Amazing employee discount.
Medical insurance
Dental insurance
Vision insurance
Basic life insurance
Disability insurance
Paid family leave

About the Company

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture.
Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends.
At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.
We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful.

Equal Opportunity

We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs.