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About the Role

Lead narrative strategy, editorial vision, and verbal identity for clients, transforming complex business strategies and technology landscapes into compelling, human-centric stories. Oversee the copywriting function, ensuring elite verbal output, and partner with design and motion leadership for new business and brand positioning. Collaborate cross-functionally to ensure creative work is strategically sound, conceptually brilliant, and flawlessly executed. This role requires a master wordsmith, seasoned strategist, inspiring mentor, trusted client advisor, and powerful presence in pitch rooms.

Responsibilities

Oversee creative direction for copy, messaging, and content strategy across the agency’s digital practice, ensuring a unified and elite standard of work.
Lead the development of comprehensive verbal identities, brand messaging frameworks, and tone-of-voice guidelines for high-profile clients and new business prospects.
Serve as a primary creative lead on major agency pitches, developing core conceptual narratives and presenting them persuasively to C-suite stakeholders.
Manage, mentor, and grow a team of copywriters and content strategists, setting performance standards, conducting creative reviews, and unblocking career paths.
Partner cross-functionally with motion, design, and digital strategy leadership to integrate copy and visuals from the initial brainstorm.
Act as an internal and external thought leader, shaping and elevating the agency’s brand voice through marketing, insights, and public-facing content.

Requirements

10+ years of professional copywriting and creative strategy experience.
4+ years in a dedicated leadership role managing creative teams within an agency environment.
World-class portfolio showcasing conceptual campaign thinking, long-form and short-form copy mastery, and comprehensive brand messaging frameworks.
Deep understanding of digital marketing channels, SEO base strategy, and social platforms.
Exceptional interpersonal, presentation, and written communication skills.
Forward-thinking approach to content creation, including ethical and effective integration of generative AI tools.
Portfolio featuring high-impact B2B/Tech campaigns, master messaging frameworks, and multi-channel creative storytelling.
Proven ability to simplify complex information without losing substance.
Proven leadership in scaling a copy department, recruiting top-tier talent, and fostering an environment for career growth.
Ability to command a room, slide deck, and articulate a creative vision that resonates with clients.
Understanding of the intersection of creative copy, digital marketing metrics, and business objectives.

Skills

Copywriting
Creative Strategy
Narrative Strategy
Editorial Leadership
Verbal Identity Development
Brand Messaging Frameworks
Tone-of-Voice Guidelines
Presentation Skills
Mentorship
Team Management
Digital Marketing Channels
SEO Strategy
Social Platforms
Interpersonal Communication
Written Communication
Generative AI Tools Integration
B2B/Tech Campaign Development
Multi-channel Creative Storytelling
Executive Leadership
Team Building
Pitching
Business Acumen
Data-driven Writing
Insights-driven Writing
Performance-driven Writing

Location

New York, NY (Hybrid)
San Francisco, CA (Hybrid)
Remote (California)
Remote (Colorado)
Remote (Connecticut)
Remote (Florida)
Remote (Georgia)
Remote (Illinois)
Remote (Iowa)
Remote (Kansas)
Remote (Maryland)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Hampshire)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Rhode Island)
Remote (South Carolina)
Remote (Tennessee)
Remote (Texas)
Remote (Utah)
Remote (Virginia)
Remote (Washington)
Remote (Washington, D.C.)

Work Type

Full-time
Hybrid
Remote

Experience Level

10+ years of professional copywriting and creative strategy experience
4+ years in a dedicated leadership role managing creative teams

Salary/Compensations

$130,000 to $195,000

Benefits

Competitive benefits package
Medical coverage
Dental coverage
Vision coverage
401(k) plan with employer matching
Generous paid time off
Flexible hybrid work model
Extended summer breaks
Extended winter breaks
Early log-off on Fridays through Empower Hours program
FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship opportunities
Ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
Supportive, inclusive, and collaborative workplace

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
Partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
Offers integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
Delivers bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Believes that storytelling fuels transformation and impactful stories represent all voices and perspectives.
A values-driven agency fostering an inclusive environment.
People-first culture driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
Seeks individuals with big ideas, strong opinions, and the energy to bring them to life.
Values personal accountability, high standards, and boundless motivation.
Award-winning culture.

Equal Opportunity

As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.