Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role is for an Ads Measurement Lead in Sydney, integral to the Marketing Sciences team and overall Marketing organization. The Lead will drive Reddit's value proposition to agencies and brands by demonstrating the platform's power and performance. This position requires a measurement lead with a marketer's mindset, partnering with the sales team to fuse best practices, industry knowledge, and critical thinking to help clients achieve brand and performance goals. The focus is on supporting the Sales team to grow full-funnel revenue through measurement, partnerships, and signals excellence. As Reddit is rapidly growing, responsibilities will evolve, offering significant impact and career growth. This role reports to the Head of Measurement, EMEA/AUS.

Responsibilities

Lead advertising measurement, performance optimizations, vendor development, advertising strategy, sales team support, and research.
Apply measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion, mobile tracking, 1st and 3rd party insights storytelling, and custom research.
Collaborate with Client Account Managers to understand campaign setups, measurement stacks, and performance goals, and with Product & PMM.
Translate global best practices into APAC context, creating region-specific playbooks and best practices.
Translate data insights into actionable recommendations with clear justifications and expected outcomes.
Maintain regular communication of vertical updates and optimization suggestions to the team.
Leverage measurement results to drive sales impact by developing benchmarks, case studies, media & creative best practices, and refining audience/targeting strategy.
Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines for advertisers.
Join key client meetings as a subject matter expert, providing technical guidance and objection handling.
Develop and support APAC go-to-market teams with measurement expertise, industry knowledge, and market-specific insights.
Support execution of innovative primary research to amplify Reddit's narrative and value proposition to advertisers.
Support development of insights products positioning Reddit as a curator of business-critical learnings.

Requirements

Possess a data-driven storytelling approach, passionate about measurement to inspire action.
5+ years in ad research or ad tech at a research vendor, media owner, client, or agency partner.
Familiarity with the ad measurement landscape, primary vendors, products, and services for performance & brand measurement, including technical understanding.
Knowledge of experimentation and underlying statistical methods.
Experience optimizing toward DR focused KPIs.
Knowledge of holistic media planning for brand awareness and performance campaigns.
Experience executing incrementality testing and developing test+learn agendas.
Experience working with engineering + product teams on advanced measurement cases.
Strong background in executing, analyzing, and presenting quantitative advertising research.
Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research into strategic stories.
Experience working with measurement vendors to bring new services and capabilities to a technology company.
Exceptional written and oral communication skills.
Motivated self-starter thriving in unstructured environments on an evolving team.
BA/BS degree.

Skills

Advertising measurement
Performance optimizations
Vendor development
Advertising strategy
Attitudinal survey research
Offline sales measurement
Online sales/ROI measurement
Impression tracking
Attribution tracking
Conversion tracking
Mobile tracking
1st party insights storytelling
3rd party insights storytelling
Custom research
Data-driven storytelling
Experimentation
Statistical methods
Reach measurement (impressions, viewability, on-target percentage, brand safety)
Resonance measurement (brand awareness, consideration, intent)
Reaction measurement (attribution, conversion, sales lift, tune-in, foot traffic)
DR focused KPI optimization
Holistic media planning
Incrementality testing
Quantitative advertising research
Collaboration
Critical thinking
Technical guidance
Objection handling
Industry knowledge
Market nuances insights
Written communication
Oral communication

Location

Sydney
Onsite

Work Type

Full-time
Onsite

Experience Level

5+ years in ad research or ad tech

Education Level

BA/BS degree

Benefits

Global benefit programs (workspace, professional development, caregiving support)
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Private Health Insurance with Extras
Superannuation
Flexible Vacation
Paid Volunteer Time Off
Generous Paid Parental Leave

About the Company

Reddit is a community of communities built on shared interests, passion, and trust.
It is home to open and authentic conversations on the internet.
Users submit, vote, and comment on topics they care about.
Features 100,000+ active communities and approximately 126 million daily active unique visitors.
One of the internet’s largest sources of information.
Known as "The front page of the internet," bringing over 500 million people together monthly.
Invites users to share, vote, comment, and create across thousands of communities.

Equal Opportunity

Reddit is an equal opportunity employer.
Committed to building a workforce representative of diverse communities.
Committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in job application procedures.
Accommodation for disability during the interview process available upon request to recruiter.