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About the Role

Engineered Intelligence is seeking a Marketing Generalist to build and scale its marketing function. This hands-on role emphasizes writing and communication, focusing on developing content for a highly technical audience of utility professionals and engineers. Responsibilities include creating product materials, press releases, case studies, blog posts, and technical white papers, collaborating with subject matter experts. The role also involves broader marketing activities such as campaign execution, account-based marketing, client community engagement, and general marketing operations. Adaptability is key, requiring the candidate to manage diverse tasks and contribute broadly. The company views AI as a tool for efficiency and expects comfort in using these tools, while valuing human judgment, communication, and writing.

Responsibilities

Develop and manage written content including blog posts, articles, case studies, client success stories, white papers, technical content, and press releases.
Collaborate with subject matter experts to translate technical concepts into clear content for utility and engineering audiences.
Maintain a content pipeline aligned with company priorities and campaigns.
Develop and maintain product marketing materials, including one-pagers, brochures, and supporting collateral.
Ensure marketing materials are current, consistent, and aligned with company messaging.
Incorporate feedback from sales, partners, delivery teams, and clients into marketing content.
Drive the execution of marketing campaigns, including email campaigns, outbound nurture streams, and content distribution.
Coordinate campaign assets across internal teams and external partners.
Track campaign execution and ensure timely delivery.
Plan and execute events, including user summits, client-facing events, and industry engagement initiatives.
Manage newsletters and recurring communications.
Track and maintain a library of client proof points (case studies, outcomes, metrics, references).
Manage conference and event logistics, including registration, agenda, materials, and on-site requirements.
Manage swag procurement and distribution.
Oversee general marketing operations activities.

Requirements

Bachelor's degree.
3-5 years of marketing experience in B2B enterprise software or with highly technical products.
Strong writing skills, including the ability to translate technical content into accessible language and adapt writing style for various content forms.
Fluency in modern tools, including AI, for accelerating requirements, prototyping ideas, and exploring edge cases.

Skills

Writing
Technical content translation
Content style adaptation
Modern tool fluency
AI tool usage

Location

Canada
Remote
Calgary
Toronto

Work Type

Remote
Flexible hours

Experience Level

3-5 years of marketing experience

Education Level

Bachelor's degree

Salary/Compensations

Competitive compensation package

Benefits

Opportunity to shape the marketing function in a rapidly growing business
Fully remote work
Flexible work hours
Autonomy with wide responsibilities
Opportunities for advancement
Cross-disciplinary exposure
Stock options
Opportunity to build resume milestones
Interactive and supportive remote workplace culture
Paid time off
Health spending account

About the Company

Engineered Intelligence redefines utility grid infrastructure planning and investment.
The company's AI-driven platform, ENGIN™, unifies asset, grid, spatial, and real-time field data for smarter decision-making.
It helps utilities optimize capital and O&M investments, improve reliability, and strengthen regulatory outcomes.
ENGIN™ ensures transparent, traceable decisions grounded in real-world conditions, empowering utilities in the energy transition.
The company's mission is to empower customers to make optimal system decisions.
Engineered Intelligence is a lean, fully remote team across Canada, passionate about building the business.
The company values teamwork, customer commitment, innovation, diversity, and ownership.