About the Role
Okta secures AI by building trusted, neutral infrastructure, solving complex challenges with urgency and excellence. This role involves building and executing a content strategy to elevate Okta and Auth0 customer communities as an authoritative destination for identity and security experts. The strategist will transform real-world community expertise and discussions into high-quality content, driving engagement, supporting generative search discoverability, and surfacing go-to-market intelligence across the business.
Responsibilities
- Own content strategy and programming, identifying, cultivating, and publishing expert-driven content to elevate community voices and build trust across Okta and Auth0 communities.
- Design and run content programs (e.g., technical deep-dive series, AMAs, member features) to drive engagement and establish the community as an authoritative destination.
- Identify and cultivate Community Champions, activating their expertise across content programs, go-to-market initiatives, and community-driven knowledge assets.
- Build repeatable processes for surfacing Champion voices and routing them into appropriate content formats and business moments.
- Develop and maintain the community content calendar for Okta and Auth0, aligning programs and publications with product moments, go-to-market priorities, and audience engagement.
- Partner with the Customer Content team to ensure community content meets generative search eligibility standards.
- Ensure high-value discussions, Q&As, and blogs are structured, tagged, and formatted for discoverability and citation by generative AI models.
- Govern the content lifecycle by auditing communities, identifying outdated or inaccurate content, and refreshing top-performing assets.
- Maintain content freshness standards to ensure critical community knowledge remains accurate and relevant.
- Partner with engineers to design and deploy agentic AI workflows for monitoring communities for strategic signals (e.g., trending questions, unmet product needs, sentiment shifts, buyer intent).
- Build processes to automatically route community intelligence to Product, Marketing, and Customer Success stakeholders.
- Use community analytics and listening tools to identify high-value discussions, solved problems, and expert answers.
- Work with Community Engineer teams to transform insights into structured, evergreen knowledge assets (FAQs, knowledge base articles, community blogs) optimized for generative search.
- Partner with the Social Care & Advocacy Specialist to disseminate content as part of the programming strategy.
- Build and maintain a measurement model connecting community content performance to support deflection, generative search citation frequency, and pipeline influence.
- Demonstrate the business value of well-governed community knowledge.
Requirements
- 4 to 7 years of experience in content strategy, community content, or knowledge management.
- Experience building and managing community engagement programs that focus on developing technical and business thought leadership.
- Demonstrated ability to read and work within technical content environments and restructure them into clear, accessible, search-optimized narratives that resonate with a general audience.
- Experience structuring and optimizing content for generative AI engines, including familiarity with how LLMs surface and cite structured content, and experience applying those standards to community environments.
- Experience working with content performance data and analytics tools to build dashboards, identify trends, and communicate findings with clear business context.
- Experience applying content taxonomy frameworks, metadata standards, or information architecture systems at scale.
- Experience working cross-functionally with Product, Marketing, and Customer Success teams to align on shared goals and route intelligence into action.
Skills
- Experience using analytics tools such as Google Analytics, Tableau, or similar to track content performance and user behavior.
- Background in a B2B SaaS or post-sales environment with exposure to go-to-market motions and customer success programs.
- Experience building or working with agentic AI workflows, automation pipelines, or custom AI tools applied to content or community use cases.
Location
- Canada
Experience Level
- 4 to 7 years of experience
Salary/Compensations
- $85,000 - $116,600 CAD
Benefits
- Equity (where applicable)
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- RRSP with a match
- Healthcare spending
- Telemedicine
- Paid leave (including PTO and parental leave)
About the Company
- Okta secures AI by building trusted, neutral infrastructure for organizations.
- Global community spanning over 20 offices worldwide.
- United by a drive to innovate.
- Offers immersive, in-person onboarding experience.
Equal Opportunity
- Okta is an Equal Opportunity Employer.
- All qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or protected veteran status.
- Considers qualified applicants with arrest and conviction records, consistent with applicable laws.
- Provides reasonable accommodation for the job application, interview process, or onboarding.
- May use Automated Employment Decision Tools (AEDT) for recruitment and hiring, as defined by New York City Local Law 144.
