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About the Role

Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization. The team develops sharp product positioning, identifies new ways to differentiate Pendo in the market, and connects marketing activity directly to revenue impact. This work is especially critical for the enterprise segment, where strong insight, execution, and sales partnership shape pipeline outcomes. The Sr. Demand Generation Manager owns enterprise pipeline generation as the north star. This role builds and executes integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web while using AI to automate workflows, enrich data, and create operational efficiencies. This is a role for someone who owns outcomes end-to-end, ships smaller bets frequently, and brings a clear point of view to sales, marketing, and cross-functional partners.

Responsibilities

Own enterprise pipeline generation, connecting campaigns and optimizations to building and accelerating sales pipeline.
Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web to support enterprise buyers.
Develop deep relationships with enterprise AEs, sales managers, and field marketing partners to gather insights for campaign strategy.
Translate field learning and sales signals into stronger campaigns and clearer positioning.
Become the internal expert on the enterprise segment, informing strategy with ground-level insights.
Utilize AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach sequences.
Own performance reporting for the segment, including pipeline contribution, program ROI, and funnel conversion rates.
Identify and close funnel gaps through creative programs, including competitive displacement and partner co-marketing.
Actively evolve the enterprise demand generation playbook based on performance, market signals, and sales feedback.

Requirements

3+ years of B2B demand generation experience, including building and executing integrated, multi-channel marketing campaigns.
Demonstrated hands-on experience building with AI tools, including workflows, enrichment pipelines, and automation logic.
Direct experience partnering with sales teams (AEs and front-line managers) to sharpen strategy.
Proficiency in Salesforce and Marketo, with ability to pull data and build reports.
Strong analytical instincts to read funnel and opportunity data, identify issues, and translate insights into action.
Exceptional communication skills, including writing campaign copy, building strategic briefs, and presenting performance data.

Skills

Builder mindset, defining paths and driving solutions.
Genuine AI curiosity, leveraging AI tools to enhance work efficiency and output.
Hands-on experience with Clay, Nooks, or similar AI-native prospecting and enrichment tools.
Familiarity with intent and ABM platforms such as 6sense.
Track record of identifying segment-level opportunities and presenting solutions to leadership.
Experience collaborating with SDR and BDR teams for campaign strategy alignment.
Comfort operating through ambiguity with a bias toward action.

Location

San Francisco
New York
Raleigh

Work Type

Hybrid
In-office 3 days per week

Experience Level

3+ years of B2B demand generation experience
5+ years of B2B demand generation experience in a high-growth SaaS company with an upmarket or enterprise motion (nice-to-have)

Salary/Compensations

$145,400 - $175,000 (San Francisco, CA or New York, NY)
$132,200 - $159,000 (Raleigh, NC)

Benefits

Highly competitive, employer-heavy coverage in the United States
$0 premium options
Strong 401(k) match
Equity
Flexible time off

About the Company

Founded in 2013 by former product managers to provide a simple way to understand and drive product success.
Mission: improve society's experience with software.
Fastest-growing startup, supported by Battery Ventures, Salesforce Ventures, Spark Capital, and Meritech.
Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, Maniacal Focus.

Equal Opportunity

Equal opportunity employer, valuing diverse teams where everyone brings their whole self to Pendo.
Committed to providing access and reasonable accommodation to applicants with mental and/or physical disabilities. Accommodation requests can be sent to accommodation@pendo.io and are treated discreetly and confidentially.