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About the Role

Lead sales initiatives for MRI-Simmons' Advanced Advertising business, focusing on data enrichment and audience activation solutions. Collaborate with Media, Brand, and Agency verticals to develop new sales opportunities, lead presentations, support product initiatives, and finalize new business contracts. Drive engagement and penetration within Agency holding companies, specifically with Investment, Programmatic, Video, and Activation teams, while supporting client relationships.

Responsibilities

Identify, develop, and drive new business and upsell opportunities for audience activation, enrichment, and data enablement.
Manage end-to-end customer engagement, including strategy, discussions, proposal and presentation development, negotiation, and contracts.
Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audience solutions meet customer needs.
Leverage strong industry relationships across advertising and media agencies, brands, and ad tech partners, focusing on programmatic, digital, video, investment, and account teams.
Lead advanced advertising, audience activation, and data-driven proposals and presentations that articulate the value of MRI-Simmons audience intelligence.
Act as a trusted advisor to customers by aligning MRI-Simmons audience solutions to business, media, and campaign activation objectives.
Partner closely with Commercial, Marketing, Operations, and Product teams to provide client feedback that informs audience development and utilization prioritization.
Support the development of new data enablement and activation initiatives, partnerships, and go-to-market strategies.
Serve as a subject matter expert for advanced advertising and audience-based activation use cases, both externally with customers and internally guiding sales colleagues.
Coordinate outreach and engagement with internal sales colleagues across all verticals.
Manage internal sales and audience revenue tracking processes, ensuring CRM accuracy.
Support the revenue collection team, aligning communication with all stakeholders.
Collaborate with Operations and Account Management teams to define data, technical, and delivery requirements.
Ensure client reporting requirements and contractual obligations are met.

Requirements

Proven success driving audience activation initiatives within agencies or brands.
Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams.
Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV.
Demonstrated ability to communicate the value of audience and data-driven solutions clearly and compellingly.
Experience applying syndicated audience data to activation, planning, and partnership opportunities (preferred).
Exceptional relationship management and executive-level communication skills.
Strong negotiation skills with experience navigating complex commercial agreements.
Highly collaborative, proactive, and self-directed.
Consultative, self-directed seller with a “hunter” mindset and the ability to create new opportunities.
Comfortable leading complex, multi-stakeholder communication efforts in an enterprise environment.
Familiarity with Challenger sales methodology and MEDDICC frameworks (preferred).
Strategic thinker who proactively identifies new use cases and growth opportunities.
Strong agency presence with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams (preferred).
Ability to travel approximately 25% and maintain in-agency presence.
Must reside in the US at the time of application.

Skills

Sales
Business Development
Audience Activation
Data Enrichment
Data Enablement
Advanced Advertising
Programmatic Advertising
Addressable Advertising
Ad Tech
Relationship Management
Executive-level Communication
Negotiation
Strategic Thinking
Challenger Sales Methodology
MEDDICC Frameworks

Location

New York, NY
US
Hybrid (1-2 days/week in office)

Work Type

Hybrid
Full-time

Experience Level

5-10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech

Education Level

Bachelor’s degree

Salary/Compensations

$117,250.00 - $150,000.00
Eligible for sales-based incentive or performance-based bonus

Benefits

Comprehensive healthcare plan (medical, Rx, dental, and vision)
Flexible spending accounts
Health Savings Account (including company contributions)
Life and AD&D insurance
401(k) retirement plan including company matching contributions
Disability insurance
Tuition Reimbursement
Discretionary paid time off program
11 paid holidays
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Industry-leading parental leave
Education support

About the Company

MRI-Simmons, a joint venture majority owned by NIQ, is a leading provider of insights on the American consumer.
With over 60 years of leadership in consumer insights, MRI-Simmons offers data widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight-driven audience development.
Powered by address-based probabilistic sampling, MRI-Simmons measures real people to represent the U.S. population, providing an accurate view of the American consumer.
The company empowers marketers, advertising agencies, and media companies to leverage deep consumer understanding for smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels.
MRI-Simmons enriches customer first-party data to enable comprehensive consumer profiling and activation.
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In 2023, NIQ combined with GfK, bringing together two industry leaders with unparalleled global reach.
With a holistic retail read and comprehensive consumer insights delivered through advanced analytics and state-of-the-art platforms, NIQ delivers the Full View™.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Equal Opportunity

NIQ is committed to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets served.
The company believes that embracing a wide range of perspectives drives innovation and excellence.
All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process to improve efficiency and support fair and consistent evaluation based on job-related criteria.
All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion.
Final hiring decisions are made exclusively by humans.
NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations.
Candidates with questions, accommodation requirements, or requests for human review should contact their local HR representative.