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About the Role

Partner with the Director of Marketing, Operations, and On-Site teams to develop and execute marketing strategies across a portfolio of multifamily communities. Drive occupancy, strengthen the Bedrock brand, and deliver marketing initiatives for long-term growth. Success is measured by improving leasing performance, generating qualified leads, optimizing marketing investments, and building strong partnerships.

Responsibilities

Develop and execute marketing strategies for an assigned portfolio of multifamily communities that support occupancy, leasing, revenue, and brand objectives.
Oversee marketing onboarding and ongoing support for new communities, acquisitions, lease-ups, rebrands, affordable communities, and underperforming properties, including ILS setup and optimization, marketing collateral, signage, listing optimization, and launch initiatives.
Partner with the Director of Marketing, Operations, and on-site teams to develop and implement marketing plans that align with portfolio goals, support leasing performance, and address property-specific opportunities.
Execute marketing initiatives that support lead generation, leasing performance, and portfolio growth.
Monitor, analyze, and report on property-level marketing performance, including lead volume, occupancy, cost per lease, traffic sources, and campaign effectiveness, recommending strategies to improve results and marketing ROI.
Coordinate with internal teams and external vendors to ensure the timely execution of marketing campaigns, creative assets, websites, photography, signage, and other brand initiatives while maintaining brand standards.
Attend client meetings and strategic review sessions, providing marketing insights and recommendations to support property objectives.
Perform other duties and special projects as assigned.

Requirements

Strong organizational and project management skills.
Excellent written and verbal communication skills.
Strong understanding of marketing strategy, campaign execution, and performance analysis.
Ability to interpret marketing data and translate insights into actionable recommendations.
Experience managing competing priorities in a fast-paced, collaborative environment.
Self-motivated with a high degree of initiative, accountability, and attention to detail.
Ability to adapt marketing strategies across a diverse portfolio, including lease-ups, stabilized communities, and affordable housing.
Commitment to providing exceptional customer service while continuously improving processes and results.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
3-5 years of experience developing and executing marketing strategies within multifamily housing, real estate, hospitality, or a related industry.
Strong understanding of digital marketing, paid media, social media, SEO, website management, email marketing, and online reputation management.
Experience interpreting marketing analytics and translating data into actionable business recommendations.
Proven ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
Excellent presentation skills.
Experience managing agency and vendor relationships preferred.
Familiarity with CRM systems, Adobe Creative Suite, Canva, Microsoft Office, project management platforms, and multifamily marketing technologies is a plus.
Ability to travel periodically to communities and company events.
Preferred experience within the property management industry.

Skills

Organizational skills
Project management
Written communication
Verbal communication
Marketing strategy
Campaign execution
Performance analysis
Data interpretation
Customer service
Digital marketing
Paid media
Social media
SEO
Website management
Email marketing
Online reputation management
Marketing analytics
CRM systems
Adobe Creative Suite
Canva
Microsoft Office
Project management platforms
Multifamily marketing technologies

Work Type

Hybrid
Full-time
Up to 15% travel

Experience Level

3-5 years of experience

Education Level

Bachelor’s degree in marketing, communications, business, or a related field

About the Company

Bedrock Property Management is not an ordinary property management group, priding itself on smart and unexpected business practices.
The company aims to show investors, customers, and residents that property development & management doesn't have to be boring.
Bedrock focuses on providing the best service to residents and owners.
The highest mission is a relentless focus on genuine care and standards of excellence for residents, guests, and clients.
The common purpose is to make a meaningful impact through selfless service.
Core Values include: Win As One, By Any Means, Continual Growth, Be Clear, Be Kind.
Bedrock is creating a different kind of company, promising to never be ordinary.

Equal Opportunity

Bedrock Property Management is an equal opportunity employer committed to diversity and inclusion. Discrimination and harassment are prohibited based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.