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About the Role

This role involves owning integrated marketing campaigns from planning to execution and analysis. You will collaborate with channel specialists, creative teams, agencies, and commercial stakeholders to deliver campaigns across various channels, including TV, digital, CRM, social, PR, and partnerships. The position focuses on both major seasonal moments and always-on activity to drive customer engagement and growth, ensuring seamless delivery across all touchpoints. This is an opportunity for a Campaign Manager who enjoys cross-functional work and creating impactful, customer-focused campaigns, offering end-to-end ownership and exposure across the business to shape campaigns reaching millions of customers through continuous testing and optimization.

Responsibilities

Manage the execution of key seasonal campaigns across all channels, including major trading moments.
Build and maintain campaign plans, timelines, and briefs to ensure successful delivery.
Coordinate cross-functional teams to deliver campaigns on time and to a high standard.
Own the day-to-day delivery of always-on campaign activity.
Continuously optimise campaigns to improve performance and efficiency.
Support test-and-learn initiatives across channels to drive ongoing improvement.
Support delivery of new customer acquisition targets through campaign activity.
Drive engagement and repeat purchase from existing customers, particularly across CRM and owned channels.
Monitor and optimise performance across different audience segments.
Work closely with CRM, social, media agency, PR, and partnerships teams to ensure joined-up execution.
Ensure consistency of messaging and brand across all customer touchpoints.
Track and report on campaign performance across channels.
Identify optimisation opportunities and implement improvements.
Support post-campaign analysis and insight generation.

Requirements

Proven experience in marketing or campaign management roles.
Around six years' relevant experience.
Experience delivering campaigns across multiple channels, including digital, CRM, and social.
Strong project management and organisational skills.
Ability to manage multiple priorities.
Data-driven approach to decision-making and campaign optimisation.
Excellent attention to detail and commitment to high-quality execution.
Strong communication and stakeholder management skills.
Ability to build effective relationships and bring teams together behind shared goals.
Passion for creating customer-focused campaigns that deliver measurable impact.

Skills

Project management
Organisational skills
Data analysis
Attention to detail
Communication
Stakeholder management
Relationship building
Campaign optimisation

Location

London
Hybrid

Work Type

Hybrid

Experience Level

Around six years' relevant experience
Proven experience in marketing or campaign management roles

Salary/Compensations

Competitive Salary

Benefits

Competitive Pay
Bonuses
Generous pension plans
Staff discounts
Private healthcare (UK)
Mental health support
Dog-friendly offices (London & NL)
Generous holidays
Hybrid working (1-3 days in office, depending on role/team)
Up to 20 days of international working
Learning allowances
Coaching & development programs

About the Company

Moonpig Group is home to Moonpig, Greetz, Red Letter Days, and Buyagift.
Our mission is to make people feel loved, celebrated, and remembered.
We help people stay close with cards and gifts, no matter the miles.
We are leading the online gifting revolution with brilliant products, clever tech, and heart.
Our platform makes it easy to create moments that matter, packed with personal touches and delivered with care.
We spread joy, spark smiles, and make every celebration feel extra special.
Our values guide how we work and support one another, building a place where people and ideas can truly thrive.
If you are looking to make an impact, bring your spark, and be part of something meaningful, we would love to have you on the team.

Equal Opportunity

Moonpig Group is committed to creating a workplace where everyone feels they truly belong.
We celebrate what makes each of us unique, including background, work style, or personal priorities.
We support our people in ways that work for them, from working parents needing flexible hours to neurodiverse colleagues with specific working styles.
When you feel valued and included, you can thrive, and so can we.
We are proud to have employee-led groups driving equality, diversity, and inclusivity, including LGBTQ+, Gender Balance, Neurodiversity, and EMBRACE communities, plus our Group-wide EDI committee.
These teams help ensure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation, and connection, and that is why we will keep pushing for progress.
Together, we are building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if comfortable.
If you have any reasonable adjustment requests throughout the interview process, please let us know on your application or speak to the Recruiter.