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About the Role

Oversee B2C and B2B content marketing programs to drive revenue, attract new audiences, prioritize customer service, and reflect WES's unique value proposition. Manage the middle of the sales funnel, defining and executing content development strategy for B2B and B2C initiatives. Supervise a Content Marketing Analyst and serve as a liaison with enterprise communications, collaborating on message and media development to engage target markets and enhance marketing channels. The ideal candidate will have experience in digital marketing or e-commerce, an interest in immigration and/or higher education, strong communication skills with international audiences, and a commitment to diversity, equity, and inclusion in business practices.

Responsibilities

Directly oversee and manage a Content Marketing Analyst.
Create and execute B2B and B2C content and distribution strategy across all channels, programs, and activities to provide a best-in-class digital experience.
Integrate content from multiple sources into an effective single-channel experience, enabling cross-promotion and multi-channel engagement.
Identify, frame, and launch campaigns and promotional concepts; generate innovative ideas to advance organizational goals; propose collaborative execution plans.
Provide editorial oversight for all promotional content to ensure quality, clarity, and consistency.
Write, edit, and copyedit content as needed; hire and manage freelance and full-time writers and editors; integrate processes with content collaborators across WES.
Commit to a data-driven approach, making recommendations to drive growth, revenue, and engagement in line with business objectives.
Work with the team to develop process, strategy, and timelines.
Work with the team to develop and eventually oversee the execution of a social media strategy.
Identify, create, and post audience-specific content on social media accounts including Meta, LinkedIn, and X.
Review reporting, set guidelines, make recommendations, and produce/review reporting dashboards.

Requirements

Bachelor's degree in communications, Journalism, or related field.
5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field.
Proven experience developing and executing successful content marketing strategies, including content creation, distribution, and performance analysis.
Familiarity with various content formats such as blog posts, social media content, videos, and email marketing.
Experience disseminating email campaigns to multiple target audiences, ensuring successful distribution, and providing campaign reports to senior leadership.
Familiarity with customer journey mapping, persona development, and customer segmentation.
Experience with content analytics tools and the ability to track key metrics, such as engagement, conversion rates, and customer satisfaction.
Exceptional written and verbal communication skills, with the ability to craft compelling and engaging content.
Display meticulous attention to detail to ensure accuracy and consistency in content creation, while adhering to branding, style, and compliance guidelines.
Experience developing and executing content plans that support lead generation, customer retention, and overall business growth.
Experience leading freelance writers and consultants to meet goals, communicating priorities, delegating tasks, hiring contractors, and managing invoices.
Familiarity with WordPress, Marketo, Google Analytics, social media management platforms, Jira, and Confluence.
Experience with web UX and understanding of digital accessibility, SEO, Google analytics, and other best practices.
Fluency in French is a plus.
Desire to work in nonprofit/philanthropy or immigration/education fields is a plus.
Genuine enthusiasm for delivering exceptional customer experiences and a strong commitment to ensuring content aligns with customer-centric values.
Willingness to experiment, learn from failures, and continuously optimize content strategies.
Strong people management skills.
Understanding of how content can influence and enhance the overall customer experience.
Ability to empathize with customers and create content that connects emotionally, addresses challenges, and builds trust.
Proven ability to collaborate effectively with cross-functional teams.
Strong analytical skills to measure content performance, identify insights, and make data-driven decisions.
Ability to thrive in a fast-paced and dynamic environment, adapting to changing market trends, customer preferences, and business priorities.
Proficiency in storytelling and the ability to adapt the tone and style of communication to different audiences.
Ability to think strategically and align content marketing initiatives with business goals and customer experience objectives.
Possess exceptional written and verbal communication abilities to effectively convey ideas and craft compelling content across various channels.
Demonstrate a creative mindset and the ability to tell engaging stories that resonate with the target audience, bringing the brand's messaging to life.
A strong commitment to the WES mission and values.

Skills

Content marketing strategy development
Content creation
Content distribution
Performance analysis
Email campaign management
Customer journey mapping
Persona development
Customer segmentation
Content analytics
Key metrics tracking
Written communication
Verbal communication
Editing
Copyediting
Attention to detail
Branding guidelines adherence
Style guidelines adherence
Compliance guidelines adherence
Lead generation
Customer retention
Business growth
Freelance writer management
Consultant management
WordPress
Marketo
Google Analytics
Social media management platforms
Jira
Confluence
Web UX
Digital accessibility
SEO
Storytelling
Strategic thinking
Analytical skills
People management
French fluency

Location

Remote - Canada
British Columbia
Alberta
Manitoba
Saskatchewan
Ontario
Nova Scotia

Work Type

Remote
Full-time

Experience Level

5+ years of experience

Education Level

Bachelor's degree in communications, Journalism, or related field

Salary/Compensations

$102K - $130K CAD

Benefits

Work-Life Harmony
Remote work
Flexible scheduling
Generous time-off policies
Comprehensive wellness programs
Employee-centric environment
Learning opportunities
Pathways for personal and professional development
Recognition of achievements
Inclusive, mission-driven culture
Competitive compensation
Comprehensive benefits
Professional growth and development
Career advancement opportunities
Ongoing professional development
Comprehensive training programs
Tuition reimbursement opportunities
Work that directly transforms lives and empowers individuals and communities
Culture that values innovation, embraces new approaches, and leverages transformation
Diverse workforce reflecting the global community
Workplace where everyone feels valued, respected, and included
Employee-led resource groups
Town halls
Collaborative team events
Meaningful volunteer opportunities
Initiatives that promote equity, celebrate diversity, and cultivate belonging

About the Company

World Education Services (WES) is a non-profit social enterprise.
Supports the educational, economic, and social inclusion of immigrants, refugees, and international students.
For 50 years, WES has set the standard for international academic credential evaluation.
Developed a wide range of tools to pursue social impact at scale, including evaluating academic credentials, shaping policy, designing programs, and providing philanthropic funding.
Partners with diverse organizations, leaders, and networks to uplift individuals and drive systems change.
Enables people to learn, work, and thrive in new places.
Values: Opportunity, Inclusion, Equity, Enterprising.

Equal Opportunity

Welcomes all applicants, irrespective of their experience perfectly fitting the job description, valuing diverse and innovative viewpoints.
Individuals who thrive in a culture of continuous learning and inclusive teamwork excel.
Committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported.
Welcomes members of all backgrounds and perspectives to apply.
Committed to fostering an inclusive workplace that reflects the rich tapestry of communities, both in the US and Canada.
Dedicated to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.
Commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits.
Complies with all applicable federal, state, and local anti-discrimination laws.
Diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.
Assistance and/or accommodation during the recruitment process is available by contacting hiring@wes.org.