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About the Role

Realtor.com® reaches millions of home buyers and sellers each month. This role owns how we communicate with them — through news, hyperlocal insights, and personalized CRM — to turn casual visitors into lifelong users. You will own the end-to-end strategy, roadmap, and execution for News & Insights campaigns and hyperlocal communications across email, push, SMS, and in-product surfaces. This position sits at the intersection of editorial content, consumer data, and marketing technology, directly driving engagement, retention, and revenue at scale. This high-ownership individual contributor role on a fast-moving team involves close collaboration with Editorial, Economics, Data Science, Machine Learning, MarTech Engineering, and CRM Operations to deliver impactful campaigns and features. Unlike many execution-focused CRM PM roles, this position shapes the strategy for how Realtor.com® uses news and hyperlocal data to build relevance with millions of users, determining communication content, audience, timing, and channels. This includes overseeing personalization infrastructure, data architecture, the editorial calendar, and the A/B testing roadmap.

Responsibilities

Own the product strategy and roadmap for News & Hyperlocal CRM.
Balance user experience innovation with revenue and retention goals.
Define and prioritize experiments, campaigns, and features that drive measurable gains in engagement, LTV, and lead conversion.
Use competitive intelligence, market trends, and consumer data to identify differentiation opportunities.
Lead day-to-day execution across editorial campaigns (email, push, in-product).
Manage the full campaign pipeline from brief to QA to reporting.
Partner with MarTech Engineering and Marketing Dev Ops on data pipeline requirements and capacity planning.
Write clear PRDs and briefs.
Secure cross-functional buy-in and drive launches.
Develop deep fluency in consumer data and signals that power CRM journeys, including available fields, APIs, segmentation logic, and data architecture.
Design and interpret A/B tests.
Translate A/B test results into clear recommendations and presentation-ready summaries for senior stakeholders.
Establish and track KPIs including revenue, engagement, retention, and lead conversion.
Act as the product lead for cross-functional CRM squads.
Set direction, drive accountability, and keep long-term strategy and near-term execution in sync.
Serve as the strategic voice of this business line with senior leaders.
Present roadmap direction, business impact, and performance with confidence.

Requirements

5+ years of product management and/or CRM marketing experience.
Experience in a consumer tech or media environment is ideal.
Hands-on experience with email, push notifications, and in-product surfaces (web and app).
Experience owning or closely partnering on editorial newsletter programs.
Omnichannel CRM strategy experience, utilizing segmentation and behavioral data to drive business outcomes across multiple channels.
Proven track record designing and interpreting A/B tests on CRM campaigns.
Ability to translate A/B test results into actionable roadmap decisions.
Demonstrated ability to present roadmaps and campaign performance to VP and C-suite stakeholders clearly and credibly.
Fluency with CRM and MarTech tooling.
Hands-on experience with Braze or Cordial is a strong plus.
Comfort navigating complex cross-functional environments with engineering, data science, and editorial dependencies.
Bachelor's degree or equivalent experience.
Technical or analytics background is a plus.

Skills

Product management
CRM marketing
Email marketing
Push notifications
In-product surfaces (web and app)
Editorial newsletter programs
Omnichannel CRM strategy
Segmentation
Behavioral data analysis
A/B testing design
A/B test interpretation
Roadmap development
Campaign performance presentation
CRM tooling
MarTech tooling
Braze
Cordial
Cross-functional collaboration
Data pipeline management
Capacity planning
PRD writing
Brief writing
KPI establishment
KPI tracking
Consumer data analysis
API understanding
Data architecture understanding
Strategic leadership
User experience innovation
Revenue goal management
Retention goal management
Competitive intelligence
Market trend analysis

Work Type

Full-time
Hybrid

Experience Level

5+ years of product management and/or CRM marketing experience
Senior level

Education Level

Bachelor's degree or equivalent experience
Technical or analytics background (a plus)

Benefits

Inclusive and competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location

About the Company

Realtor.com® is recognized as the No. 1 site trusted by real estate professionals.
At the forefront of online real estate for over 25 years.
Connects buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Provides a user experience that is easy to use, understand, and make decisions.
Mission: empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Partners with a diverse team of experts using leading-edge tech.
Fosters a warm, welcoming, and inclusive culture.
Offers intellectual challenges and development opportunities.

Equal Opportunity

Realtor.com® is an Equal Opportunity Employer.
Employment decisions are made regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
Realtor.com® provides reasonable accommodations for otherwise qualified disabled individuals.