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About the Role
Architect the client’s relationship strategy, owning the Loyalty and Audience agenda. Act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Navigate complex corporate landscapes to defend CRM investments, optimize customer relationships, and ensure long-term brand engagement through a loyalty and audience-first lens.
Responsibilities
- Own the end-to-end loyalty narrative for clients, defining the customer agenda and ensuring ambition across all marketing activities.
- Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
- Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
- Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
- Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.
- Act as the vital link between CRM, data, creative, and tech to create integrated, full-funnel experiences.
- Proactively identify opportunities to expand work scope into broader strategic territories and participate in new business pitches.
- Drive internal knowledge, staying ahead of industry trends to ensure cutting-edge Relationship & CRM Strategies.
Requirements
- Extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency.
- Deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data, and performance.
- Ability to guide clients from business strategy to implementation through advice, roadmap creation, and innovative concept proposals.
- Ability to explain complex data and information clearly to senior client leadership.
- Proactive approach to tasks and ability to distinguish between theoretical strategy and immediate action.
- Ability to network and bring together different disciplines and specialists to deliver a unified vision.
- Located and available to work from Dutch or German offices.
- Fluency in German and English, capable of leading high-level strategic discussions in both languages.
Location
- Dutch offices
- German offices
Experience Level
- Seasoned
- Extensive experience
Benefits
- Hybrid working policy
- Contribution to health through the OpenUp platform
- Multisport programme
- Opportunity for training, development and certifications
- Global annual DEPT® Cares Month
About the Company
- DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
- Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
- We’re 50|50 tech and marketing, partner-led, and first to move.
- Clients include Google, Lufthansa, Meta, eBay, and OpenAI.
- Certified B Corp and Climate Neutral since 2021.
- Our culture runs on three values: better together, relentlessly curious, and get sh*t done.
- We offer the freedom to explore, the space to collaborate, and the trust to make a real impact for clients, each other, and the world.
Equal Opportunity
- DEPT® creates an inclusive workplace where everyone has an equal opportunity to thrive.
- Actively recruits, develops, nurtures, and retains talented individuals from diverse backgrounds, with varying skills and perspectives.
- Encourages applications even if candidates don't meet all qualifications.
- Offers reasonable adjustments to support candidates throughout the recruitment process and employment.