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About the Role
As a Customer Relationship / Ecosystem Strategist at DEPT®, you are the architect of the client’s relationship strategy. You are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement.
Responsibilities
- Own the end-to-end loyalty narrative for clients, defining the customer agenda and ensuring ambition across marketing activities.
- Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
- Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
- Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
- Critically analyze and interpret strategy effectiveness through metrics like customer retention rate, repeat purchase rate, and ROI.
- Act as the vital link between CRM, data, creative, and tech to create integrated, full-funnel experiences.
- Proactively identify opportunities to expand work scope into broader strategic territories, participating in new business pitches.
- Drive internal knowledge, staying ahead of industry trends to ensure cutting-edge Relationship & CRM Strategies.
Requirements
- Extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency.
- Deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data, and performance.
- Ability to guide clients from business strategy to implementation through advice, roadmaps, and innovative concepts.
- Ability to explain complex data and information clearly to senior client leadership.
- Proactive approach to tasks and ability to distinguish between theoretical strategy and immediate action.
- Ability to network and unite different disciplines and specialists to deliver a unified vision.
- Located and available to work from Dutch or German offices.
- Fluent in German and English, capable of leading high-level strategic discussions.
Location
- Dutch offices
- German offices
Work Type
- Hybrid
Experience Level
- Seasoned
Benefits
- Hybrid working policy
- Contribution to health through OpenUp platform
- Multisport program
- Opportunity to work with diverse clients
- Training, development, and certifications
- Global annual DEPT® Cares Month for charity support
About the Company
- DEPT® is a Growth Invention company helping ambitious brands grow faster.
- Operates at the intersection of technology and marketing with 4,000+ specialists.
- Delivers growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
- 50|50 tech and marketing, partner-led, and first to move.
- Clients include Google, Lufthansa, Meta, eBay, and OpenAI.
- Certified B Corp and Climate Neutral since 2021.
- Creates what is next by pioneering ideas, acting fast, and moving further.
- Culture values: better together, relentlessly curious, and get sh*t done.
- Offers freedom to explore, space to collaborate, and trust to make an impact.
Equal Opportunity
- DEPT® creates an inclusive workplace where everyone has an equal opportunity to thrive.
- Actively recruits, develops, nurtures, and retains talented individuals from diverse backgrounds.
- Encourages all qualified candidates to apply, even if they don't meet every listed requirement.
- Supports reasonable adjustments throughout the recruitment process and employment.