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About the Role

Lead the expansion of demand-side relationships across North America and global markets. This high-impact, revenue-generating role involves programmatic strategy, commercial negotiation, and partner development. Own the full lifecycle of new demand partner acquisition, from prospecting to contract execution and campaign activation. Build pipelines, close deals, and develop go-to-market strategies to position COOL's inventory. Report to senior revenue leadership within the US entity, represent COOL externally, and drive net-new demand revenue targets.

Responsibilities

Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.
Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
Leverage proof-of-concept deal frameworks, including private marketplace deals and curated deal structures, to demonstrate measurable value and accelerate partner adoption.
Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.
Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.

Requirements

7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
Deep understanding of the programmatic ecosystem, including RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
Excellent communication, presentation, and stakeholder management skills.
Comfort representing a company externally at trade shows, conferences, and in client-facing settings.
Experience at a supply-side platform (SSP), ad network, or publisher monetization business.
Existing relationships with programmatic buyers and trading desks in North American markets.
Familiarity with CTV, mobile, or emerging programmatic channels.
Experience working with legal and finance teams on complex commercial agreements.

Skills

Commercial Drive: Consistently pursues and closes new revenue opportunities with urgency and discipline.
Relationship Building: Earns trust quickly; cultivates long-term, value-driven partnerships.
Strategic Thinking: Connects market dynamics to COOL's positioning and product strengths.
Negotiation Mastery: Skilled at structuring deals that align partner needs with COOL's business goals.
Communication: Adapts messaging for buyers, executives, and internal teams with clarity and confidence.
Pipeline Rigor: Maintains structured, data-driven view of the demand pipeline and forecasts accurately.
Cross-Functional Collaboration: Works effectively with yield, product, legal, and ops to move deals forward.
Market Credibility: Recognized voice in the programmatic community; comfortable at industry events.
Ability to work primarily between the hours of 9:30 AM - 6:30 PM ET.
Player/coach mentality, willing to both execute and lead.
Ability to juggle multiple projects concurrently and set and meet deadlines.
Skilled at receiving and providing direct feedback.
Collaborative mindset and great teamwork skills.
Entrepreneurial & adaptable; great learning skills.
Curious, research-minded, data-informed.
Able to search for possible solutions and apply them.
Creative confidence.
Proactive communicator.
A sense of humor and a love of online culture.
Thrives in a start-up culture.

Location

North America
Global markets
US entity

Experience Level

7+ years of experience

Salary/Compensations

Competitive Salary
Annual Performance Bonus

Benefits

Health, Dental and Vision Insurance
Annual Performance Bonus
Paid Time Off
Company Holidays
Flexible work schedule
401k

About the Company

Committed to creating a win-win environment where everyone benefits.
Ensures users, publishers, franchisees, and advertisers achieve more through innovation, advanced AI, groundbreaking advertising technology, and expert teams.
Provides a better experience for an ever-growing list of satisfied clients and users worldwide.
COOL Media products include DCO & Creative Automation, Franchise & Multi-Location, Media & Attribution, Publisher Experiences, and Supply-Side Platform.
COOL AI, launching in 2026, is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI.
Automates every step of the media journey, from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook.
Helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.
Reaches over 350 million consumers monthly across a network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media.
Formerly Insticator, a 7x recipient of the Inc 5000 list of America's fastest-growing private companies.
A 2x recipient of Deloitte's Fast 500.
Recognized on Crain's New York Fast 50 list.
Recognized by Digiday's Digiday Media Awards as a company modernizing digital media.
Awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.
Core Values: Creative, Open-minded, Optimistic, Leaders (C.O.O.L.).
Creative: Finds solutions and new ways of doing things that are smarter, faster, better, and more efficient.
Open-minded: Always evolving and keeps an open mind to new ways of doing things, solutions, and processes.
Optimistic: Views challenges as opportunities.
Leaders: Looks for drivers who set the pace of the organization, setting a fast impact pace and holding others to it.
Sleeves Up: Provides autonomy and creativity to own roles and drive massive impact, encouraging iteration.
100% Viewability: Passionate about open feedback at all levels for fast failure, real-time creation, and an open company culture.
Be Defiantly Great: Challenges the status quo and achieves what others deem impossible.