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About the Role

Snowflake is powering the era of the agentic enterprise, seeking AI-native thinkers to reinvent work. We are at the forefront of the data and AI revolution, building the world's greatest data, applications, and AI/ML platform with a 'get it done' culture. This marketing leadership role drives EMEA persona marketing, building and scaling GTM motions for business and technical decision-makers across the region. It is a highly cross-functional position, requiring strategic leadership, talent development, and hands-on program execution.

Responsibilities

Lead and develop the EMEA Persona Marketing & Programs team, fostering a high-performance culture that balances strategic leadership with hands-on execution.
Define and drive the regional go-to-market strategy for Line-of-Business personas, including CFO, CRO, CMO, and Chief Supply Chain Officer, ensuring Snowflake's value resonates with executive buyers.
Build and scale Snowflake's Enterprise Architect motion across EMEA, creating targeted programs, thought leadership, and an EA community.
Partner with ABM, Demand Generation, and Partner Marketing teams to activate persona-based campaigns, account-specific plays, and joint GSI programs.
Lead Snowflake's Public Sector growth programs by driving clarity, execution rigor, and scalable go-to-market motions.
Develop and execute regional 'big bets' by identifying high-impact opportunities and creating integrated campaigns and sales motions.
Champion outcome-driven selling by equipping field teams with persona-centric messaging and programs.
Drive alignment across sales, marketing, industry, and partner organizations for disciplined execution of regional priorities and GTM programs.
Amplify the EMEA voice by surfacing customer insights, field feedback, and performance data to inform global GTM strategy.
Translate Snowflake's value into compelling business and technology narratives for executive, architectural, and operational buying audiences.

Requirements

10+ years of experience in product marketing, solutions marketing, GTM strategy, or related leadership roles, ideally within data, analytics, cloud, enterprise software, or AI/ML.
3+ years of experience leading high-performing teams while maintaining direct ownership of strategic initiatives and business outcomes.
Demonstrated success building and scaling persona-led GTM strategies and programs across multiple regions and industries.
Experience developing messaging, thought leadership, and sales plays for executive audiences including CFOs, CIOs, CTOs, and Enterprise Architects.
Track record of successfully partnering with sales organizations, ABM teams, partner ecosystems, and cross-functional stakeholders.
Exceptional communication, storytelling, and influence skills, with the ability to translate complex technical capabilities into compelling business value narratives.
Commitment to being a culture champion who builds trust, develops talent, and fosters collaboration and inclusivity.
An analytical, data-driven mindset with a focus on measuring impact, scaling successful programs, and continuously improving execution.
Experience working with Global Systems Integrators or ecosystem-led GTM motions is highly desirable.
BS/BA degree preferred.
Willingness to travel up to 25% of the time.

Skills

Communication
Storytelling
Influence
Team leadership
Talent development
Collaboration
Inclusivity
Analytical skills
Data-driven mindset
Go-to-market strategy development
Persona-led marketing
Messaging development
Thought leadership
Sales play development
Cross-functional collaboration
Partner ecosystem management
Program measurement
Program scaling
Continuous improvement

Location

London office

Work Type

Onsite

Experience Level

10+ years of experience in product marketing, solutions marketing, GTM strategy, or related leadership roles
3+ years of experience leading high-performing teams

Education Level

BS/BA degree preferred

About the Company

Snowflake is powering the era of the agentic enterprise.
We are at the forefront of the data and AI revolution, building the world's greatest data, applications, and AI/ML platform.
Our 'get it done' culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.
Snowflake is growing fast and scaling its team to enable and accelerate growth.
We seek individuals who share our values, challenge ordinary thinking, and push the pace of innovation.