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About the Role

This role leads investment strategy, budget governance, and external partner relationships within the Central Brand & Marketing team, shaping SumUp's brand presence across multiple European markets. It offers an opportunity to own a function end-to-end with significant commercial impact and senior visibility.

Responsibilities

• Own European marketing investment strategy, annual planning, forecasting, budget pacing, and performance evaluation, shaping the yearly roadmap.
• Lead media strategy and planning across channels and regions, establishing campaign briefing, execution, measurement, and review standards.
• Secure and manage external co-marketing funding and oversee delivery of contracted marketing rights.
• Centralize and professionalize trade show and event marketing across markets, establishing clear ownership, processes, playbooks, and measurable outcomes.
• Partner with commercial and enterprise teams on marketing aspects of key agreements, ensuring clear deliverables and activation execution.
• Represent marketing in cross-functional planning for major launches, new business lines, and market expansions, building business cases and driving senior stakeholder alignment.
• Lead and mentor the campaign team, setting execution standards and structuring activity briefing, delivery, and retrospectives.

Requirements

• Proven track record in senior-level partnership marketing, commercial activation, and event/sponsorship management, transforming complex agreements into measurable projects.
• Strong commercial acumen, including co-marketing budget management, external partner funding, and maximizing contracted marketing rights.
• Ability to structure fragmented workstreams, including trade show planning, event prioritization, governance frameworks, and cross-functional playbooks.
• Comfort working with diverse stakeholders (finance, legal, commercial, external partners), with credibility and communication skills to influence senior levels.

Skills

• Fluency in English
• Fluency in German
• Fluency in French
• Fluency in Italian
• Strong commercial acumen
• Ability to bring structure to fragmented workstreams
• Credibility and communication skills to influence at senior levels

Location

• Berlin office

Work Type

• Onsite

Experience Level

• Senior level

Benefits

• Opportunity to work with SumUppers globally on large-scale fintech products.
• Commitment to Diversity and Inclusion, fostering an inclusive environment.
• Virtual Stock Option program enrollment.
• Annual L&D budget of €2000 for individual development, including conferences and further education.
• Corporate pension scheme with up to 20% contribution matching.
• 28 days of paid leave plus public holidays and special leave days.
• Urban Sports Club subsidy.
• Kita placement assistance.
• Subsidised office lunches.
• 1-month sabbatical after 3 years of service (Break4me).
• Referral bonus program.

About the Company

• SumUp empowers small businesses globally with simple, affordable tools to thrive.
• Over 4 million businesses in 37 markets rely on SumUp for payments, finance, and customer relationships.
• Our diverse team of over 3,000 SumUppers from 90+ nationalities is united by global collaboration and an innovative mindset.
• Core values shape our work culture and drive success.
• We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth.
• Our differences make us unique and strong, striving to create an environment where everyone belongs and feels supported.

Equal Opportunity

• SumUp is an Equal Employment Opportunity employer, actively seeking and embracing diversity.
• Hiring decisions are not based on race, colour, religion, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, or any other protected basis.
• Commitment extends to creating a safe, respectful workplace where harassment is strictly prohibited.