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About the Role
Lead planning and execution of high-impact digital marketing campaigns across the EMEA region. This performance-driven role focuses on demand generation, pipeline growth, and campaign optimization across multiple channels. Deliver measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment.
Responsibilities
- Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI.
- Build and optimize email marketing and nurture programs, including segmentation, automation, A/B testing, and performance analysis.
- Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion.
- Develop and implement a localized EMEA social media strategy aligned with global brand and messaging.
- Track, analyze, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights.
- Optimize web and campaign pages for SEO and conversion across regional markets.
- Adapt global campaigns and messaging for local markets, ensuring relevance and consistency.
- Support the creation of campaign assets including case studies, videos, and sales enablement materials.
- Plan and deliver webinars and virtual events as part of integrated campaigns.
- Provide occasional support for in-person events, including coordination with venues, vendors, and speakers.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 5+ years’ experience in digital or demand-generation marketing, ideally in B2B or SaaS.
- Proven track record of driving pipeline growth, lead quality, and measurable ROI.
- Strong hands-on experience across email marketing, paid media, social, and web campaigns.
- Expertise in marketing automation, including segmentation, nurture journeys, and performance optimization.
- Experience managing paid campaigns on LinkedIn Ads and Google Ads.
- Proficient with CRM and marketing tools (e.g., Salesforce, Eloqua) and data analysis.
- Highly organized with strong project management skills and ability to manage multiple campaigns.
- Comfortable working across international teams and regional markets.
- Experience with webinar platforms (e.g., ON24) and workflow tools (e.g., Monday.com, Zapier) is a plus.
- Basic design or video editing skills (Adobe Creative Suite) are advantageous.
- Experience in software or technology industries preferred.
- Strong communication skills and attention to detail.
- Fluent in English; additional languages (e.g., French, Arabic) are a plus.
Skills
- Email marketing
- Paid media
- Social media
- Web campaigns
- Marketing automation
- Segmentation
- Nurture journeys
- Performance optimization
- LinkedIn Ads
- Google Ads
- Salesforce
- Eloqua
- Data analysis
- Project management
- Communication
- Attention to detail
- English (fluent)
- French
- Arabic
- ON24
- Monday.com
- Zapier
- Adobe Creative Suite (design)
- Adobe Creative Suite (video editing)
- SEO
- Conversion optimization
Location
- EMEA region
Experience Level
- Senior
- 5+ years’ experience in digital or demand-generation marketing
Education Level
- Bachelor’s degree in marketing, Business, Communications, or related field
Benefits
- Opportunity to work on impactful, data-driven marketing campaigns with clear business outcomes.
- Collaboration with international teams across EMEA.
- Exposure to global SaaS marketing strategies.
- Opportunity to grow within a leading, established organization.
- Well-being benefits providing tools, programs, and resources for health, happiness, safety, and prosperity.
- Global "Together we thrive" well-being program supporting physical, mental, social, and financial well-being.
About the Company
- TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organizations operate with confidence.
- TeamMate supports audit and risk teams globally with local expertise.
- Wolters Kluwer is a dynamic global technology company providing expert software and information solutions.
- Wolters Kluwer helps advance sustainability, health, justice, prosperity, and commerce.
- Wolters Kluwer reported 2025 annual revenues of €6.1 billion.
- The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.
- Mission: Empower professional customers with AI-powered solutions to make critical decisions, achieve successful outcomes, and increase productivity.
- Delivers trusted, AI-powered expert solutions combining deep domain knowledge, proprietary content, and advanced technology.
- Nearly 70% of digital revenues come from AI-powered solutions, reflecting a strategic focus on embedding AI into professional workflows.
- Committed to helping professionals navigate complexity and solve critical challenges through cloud-based, AI-powered platforms.
- Has a nearly 190-year legacy of evolving its portfolio of digital solutions and services.
Equal Opportunity
- Committed to providing a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.
- This principle is ingrained in company values and articulated in the Code of Business Ethics.
- Committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.
- All qualified applicants receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law.
- Does not tolerate discrimination on any of these bases.