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About the Role

This role focuses on US creative strategy for paid social, a key acquisition channel for Huel's global growth. It is ideal for an emerging creative strategist who understands effective social media creative, can write inspiring briefs, and is eager to grow within a high-performance team.

Responsibilities

• Execute US creative strategy, developing concepts, hooks, and angles.
• Build weekly testing roadmaps and manage the brief-to-analysis cycle for paid social customer acquisition.
• Create content, including scripting and filming UGC-style ads, building social assets in Canva, and editing raw footage.
• Manage end-to-end creator outreach in the UK and US, from initial contact to ongoing relationship management.
• Ideate and collaborate with US agency partners, developing fresh concepts and supporting brief development.
• Translate US creative strategy into clear, inspiring briefs for the in-house team.
• Track and analyze creative performance across Meta, TikTok, and YouTube using metrics like CPA, CTR, CVR, and CPM.
• Monitor US consumer trends, competitive creative, and platform changes, sharing insights and taking action.

Requirements

• 1-2 years of experience in a creative, marketing, or content role.
• Genuine understanding of creative strategy, connecting audience insight to performance.
• Strong, clear, and insightful brief writing skills.
• Good copywriting ability for scroll-stopping hooks, punchy scripts, and platform-aware headlines.
• Knowledge of current social media trends across Meta, TikTok, and YouTube.
• Understanding of creative performance metrics (CTR, hook rate, CPA) and data-driven decision making.
• Organized and capable of managing multiple briefs and markets simultaneously.
• Comfortable creating content, including scriptwriting, building assets in Canva, and ideally shooting or featuring in short-form video.

Skills

• Creative strategy
• Brief writing
• Copywriting
• Content creation (scripting, filming, editing)
• Canva
• Creative performance analysis
• Social media trends knowledge
• Data-driven decision making

Location

• US
• Hybrid

Work Type

• Hybrid

Experience Level

• 1-2 years of experience

Salary/Compensations

• $80,000-$90,000 per annum

Benefits

• Competitive salary
• Hybrid working model
• 30 paid vacation days plus federal holidays
• Free Huel products
• 2 weeks annual remote work from anywhere
• 401K Plan
• Commuter benefits
• Paid volunteering days
• Enhanced family leave
• Dog-friendly office
• Monthly gym membership contribution
• Personalized nutrition plan
• Free 1-on-1 therapy via BetterHelp
• Private medical and health insurance
• Free life insurance
• Paid employee referral scheme
• Biannual company events

About the Company

• Huel is a company with a culture that thrives on high performance.
• The company focuses on sustainable nutrition.
• Huel operates with 7 core values.
• The company values diversity, bringing together people with different backgrounds, experiences, and perspectives.

Equal Opportunity

• Diversity is essential for company strength and effectiveness.
• Huel celebrates unique individuals and actively brings together Hueligans from all walks of life.
• The company fosters belonging and fairness, ensuring every Hueligan can thrive, contribute, and be heard.
• Huel actively seeks and welcomes diversity of thought.