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About the Role

Free Soul is a viral TikTok brand, known for products like apple cider vinegar gummies and Mango Greens. We've achieved significant success on TikTok Shop, selling over 2.5 million products and being named FMCG Seller of the Year in 2024, consistently leading as a supplements brand on the platform. This role is crucial for continued growth, seeking a commercially minded, creator-obsessed, and TikTok-native individual who understands creator conversion and identifies opportunities. Free Soul is a women's wellness brand focused on individual wellbeing, offering expertly formulated, clinically tested products. We are a mission-led team with a culture of ownership, respect, kindness, a growth mindset, and a fun work environment.

Responsibilities

• Build a creator community for TikTok Shop.
• Identify and engage relevant creators.
• Incentivize and nurture creator relationships.
• Develop converting creative content.
• Scale creator community into a sales channel.
• Manage the TikTok Shop creator pipeline, including recruiting, onboarding, and activating creators at scale.
• Manage GMV targets and budgets, optimizing commission rates, flat fees, and product seeding for strong returns.
• Scout and identify high-converting creators on TikTok Shop using Creator Marketplace, affiliate tools, and commercial instinct.
• Negotiate commercial terms with creators, managers, and agencies to meet benchmarks and protect margins.
• Maintain an active pipeline of creators for posting, tagging, and selling.
• Track and report on GMV, conversion, spend, ROI, and creator performance, using data for program optimization.
• Stay informed on TikTok trends, affiliate landscape, and competitor strategies to generate new ideas.

Requirements

• 2-4 years of experience running performance-focused influencer marketing campaigns.
• Strong understanding of the TikTok Shop affiliate ecosystem, including collaborations, commission structures, and Creator Marketplace.
• Results-oriented, analytical thinker capable of monitoring, analyzing, and acting on GMV and ROI data.
• Excellent negotiation and commercial instincts to protect margins and maintain creator relationships.
• Natural communicator, adept at building relationships and rapport with creators, managers, and agencies.
• Obsessed with TikTok, social trends, and the digital landscape, with the ability to identify and implement relevant strategies.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Passionate self-starter with deep understanding of the creator ecosystem and ability to scale a community with a focus on ROI.

Skills

• Self-starter mindset with a focus on results.
• Curious, commercially aware, and inquisitive.
• Positive, energetic, and open to feedback, viewing challenges as growth opportunities.
• Takes pride in work, seeing projects through from concept to completion.
• Embraces challenges, viewing setbacks as learning opportunities.
• Passionate about a purpose-driven organization.

Location

• Hybrid

Work Type

• Hybrid
• Full-time (flexible hours)

Experience Level

• 2-4 years of experience

Benefits

• Flexible working hours (10:00-16:00 core).
• Hybrid work model (3 days in office).
• Ability to work from anywhere for 2 weeks annually.
• 25 days holiday, bank holidays, and birthday off.
• Enhanced Family Leave.
• Access to Free Soul product pantry in the office.
• Monthly Free Soul essentials delivered to home.
• 30% friends and family discount.
• Pension plan.
• Access to Vitality health insurance.
• Team socials, lunch & learns, and internal events.

About the Company

• Viral TikTok brand known for apple cider vinegar gummies and Mango Greens.
• Achieved viral success on TikTok, sold over 2.5 million products on TikTok Shop, named FMCG Seller of the Year in 2024, and a leading supplements brand on the platform.
• Women's wellness brand built on innovation.
• Mission to provide wellbeing for women, celebrating individuality with expertly formulated, clinically tested products.
• Mission-led team with a culture of ownership, respect, kindness, growth mindset, and enjoyment.