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About the Role

Drive Digital performance and growth for Chanel.com, delivering actionable insights to elevate business strategy. Manage Digital analytics tools and processes to inform future E-Commerce and Digital growth. Advance analytical data to underpin strategic decisions and continuously enhance Digital experiences through insight, trend research, and technology exploration, including AI. Lead the User Experience Testing Program in partnership with local, regional, and global teams. Own key relationships with partners for SEO, GEO, CRO, and other performance areas. Success is measured by impactful programs, process optimization, and improved digital performance metrics.

Responsibilities

Drive continuous improvement on Chanel.com
Lead digital performance initiatives to enhance site experience, acquisition, and data capabilities
Lead the User Experience Testing Program, defining testing roadmaps and experimentation strategies
Execute A/B tests across global, regional, and local frameworks
Translate testing insights into permanent site enhancements
Collaborate with Digital UX Development teams to improve key performance metrics through experiments
Advance SEO and GEO optimization with continuous evolution
Manage the relationship with the SEO lead
Integrate emerging AI capabilities to enhance SEO, GEO, and Paid Media performance
Utilize new insight tools to monitor and report on brand presence and performance in the AI landscape
Optimize the F&B Affiliate program with cross-functional teams and agencies
Drive performance in alignment with the evolving future of Search
Ensure exceptional delivery across agency workstreams
Own data and reporting evolution, overseeing continuous improvement of BI and GA reporting and advanced analytics tool adoption
Support innovation initiatives across Data, Traffic, and Personalisation
Maximize value from existing contracts, aligning with Digital ambitions

Requirements

Approachable, collaborative, and team-focused approach
Advanced skills in Digital analytics, data, and insights
Strong track record in an Insight role, preferably within Digital or experimentation
Highly numerate with high data accuracy and commercial awareness
Advanced e-commerce and User Experience knowledge
Proactive and analytical approach with a passion for data and digital experience
Strong presentation and PowerPoint skills

Skills

Digital analytics
Data analysis
Insights generation
Experimentation
E-commerce
User Experience
Presentation
PowerPoint
SEO
GEO optimization
CRO
A/B testing
Google Analytics (GA)
Business Intelligence (BI)
AI integration

Location

London

Work Type

Permanent
Full-time

Benefits

Private Medical Insurance (covering pre-existing conditions, family add-on)
Online GP App (24/7 appointments within 24 hours)
Cycle Scheme
Pension
Life Assurance
Retail Discounts (Supermarkets, Gyms, Days Out)
Employee Assistance Programmes
Wellbeing Support Platforms
Arts & Culture Ticket Discounts
CHANEL Product Discounts
Employee Only Sales
Service Awards Programme (CHANEL Products, Retail Vouchers, Additional Holidays)
Learning and development opportunities
Parental leave

About the Company

CHANEL is an independent company dedicated to freedom of creation, cultivating human potential, and positive global impact.
A world leader in creating, manufacturing, and distributing luxury products including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches.
Founded by Gabrielle Chanel in 1910, dedicated to quality craftsmanship and high-end creations.
Employs over 32,000 people worldwide.
Core values: exceptional creation and client experience, nurturing human potential, and positive impact on people, environment, and communities.
Promotes arts, culture, and creativity, investing in R&D, sustainability, and innovation.
Creates conditions for optimal performance, fostering growth, inspiration, and inclusion.
Fosters collaboration and respect, believing diversity is essential for success.

Equal Opportunity

CHANEL focuses on creating an inclusive culture that nurtures personal growth and collective progress.
The company believes individual uniqueness increases team diversity, complementarity, and effectiveness.
Applications are strongly encouraged, valuing diverse perspectives, experience, and potential.
Fosters true collaboration and respect for all, believing diversity is essential for organizational and people success.