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About the Role

This role involves leveraging curiosity and analytical thinking to inform marketing decisions. The specialist will transform data into actionable insights, guiding investment, improvement, and growth strategies. By connecting customer, brand, and performance insights across the marketing funnel, this position helps teams identify effective strategies and areas for enhancement. The role requires close collaboration with stakeholders to clarify complex data and improve marketing effectiveness through informed decision-making.

Responsibilities

Define and maintain performance metrics across customer, brand, and market.
Analyze marketing funnel performance to identify trends in demand, conversion, and engagement.
Translate complex data into clear insights for confident stakeholder decision-making.
Support ROI framework development, linking marketing activity to commercial outcomes.
Consolidate data from multiple sources into cohesive performance narratives.
Identify performance gaps and emerging trends, recommending actions to improve effectiveness.
Enhance measurement frameworks and reporting processes for greater clarity and impact.

Requirements

Experience in marketing analytics, measurement, or performance reporting with a strong data mindset.
Proficiency with data tools (e.g., Tableau, EDH, Python) to transform data into meaningful insights.
Understanding of marketing metrics and their connection to business performance.
Ability to simplify complex data and communicate insights clearly to different audiences.
Strong attention to detail and commitment to accuracy in reporting and analysis.
Collaborative approach, working effectively with marketing, finance, and stakeholder teams.

Skills

Marketing Analytics
Performance Reporting
Marketing Measurement
Data Analysis
Data Visualization
Tableau
EDH
Python
Marketing Metrics
Business Performance Analysis
Data Simplification
Communication
Attention to Detail
Analytical Accuracy
Collaboration
Stakeholder Management

Location

Multiple locations across Australia

Work Type

Permanent
Full-time
Flexible (myFlex)

Experience Level

Experience in marketing analytics, measurement, or performance reporting

Benefits

Boosted superannuation (13% standard).
20 days annual leave + 5 days MyLeave.
Work from home and flexible options (myFlex).
Up to 50% off personal insurance (home and motor).
Partner discounts on private health insurance, tech, and appliances.
20 weeks paid parental leave.
Access to LinkedIn Learning, IAG Academy, study assistance, and secondment opportunities.

About the Company

NRMA Insurance has provided general insurance and community support in Australia for 100 years.
Part of Insurance Australia Group (IAG), NRMA Insurance is an iconic Australian brand.
IAG offers career opportunities, a purpose-led environment focused on connection and belonging, and meaningful impact.
IAG celebrates diverse viewpoints and is guided by Aboriginal and Torres Strait Islander peoples' knowledge and voice.
IAG collaborates on Indigenous-led solutions for customer and employee growth.

Equal Opportunity

Support and adjustments available for equitable participation in the recruitment process.
Celebrates all viewpoints shaped by life experiences and culture.
Guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities.