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About the Role
The Senior Marketing Manager supports the Office team's strategic objectives through brand positioning, marketing and leasing campaigns for stabilised and development assets. This role also involves supporting new project origination and bids, investor and customer communications, events, digital engagement, and internal engagement.
Responsibilities
- Support the National Lead – Office Marketing and Customer Experience with the brand strategy for the overall office platform.
- Develop and implement marketing plans for a portfolio of allocated office assets, including place value propositions, focused on tenant retention and acquisition.
- Deliver marketing collateral for Strategic Asset Plans, including information memorandums, brochures, presentations, CGIs, flythrough videos, photography, hoarding, websites, display suites, and signage.
- Develop, monitor, and report on financial elements of marketing plans, including recoverable and non-recoverable items and capital expenditure.
- Brief and manage internal and external agency teams, consultants, and preferred service providers, coordinating feedback with key stakeholders.
- Support the development of materials showcasing the Office team's capability and achievements, including case studies, award entries, and capability presentations.
- Collaborate with PM/AM/DM teams to drive occupancy through new customer acquisition and existing customer retention in the Office portfolio.
- Collaborate with PM/AM/DM teams on RFIs, RFPs, BIDs, customer presentations, and major project presentation work.
- Participate in regular collaboration forums to identify best practice opportunities and drive operational efficiency within the Marketing & Customer Experience team.
- Monitor public relations across the Office portfolio.
- Coordinate social and external media for the assets.
- Coordinate and update content for the Charter Hall and asset websites.
- Assist with asset-led communications for tenant customers as required.
- Provide regular reporting for key stakeholders.
- Provide marketing support to the Investor Relations team for the Office portfolio.
- Engage with the broader Marketing & Placemaking and Property Management team to ensure consistency and efficiencies in service delivery.
- Ensure Group brand guidelines and messaging are applied consistently and to a high quality for all external marketing collateral.
- Manage branding for Charter Hall Office, assets, and associated services (e.g., ReCharge, ExChange).
- Promote Office sector brand positioning and messaging through marketing initiatives and opportunities.
- Proactively seek ways to raise the Charter Hall brand within the Office sector.
- Develop case studies for the Office sector.
Benefits
- Short and long-term incentives
- Salary continuance and crisis insurance
- Employee securities
- Salary packaging
- 20 weeks paid primary carers leave
- 10 weeks secondary carers leave
- Parental transition support
- School holiday programs
- Sonder 24/7 EAP
- Tuesday breakfasts
- Wellbeing leave
- WELL-accredited workplaces
- AIA Vitality
- On-the-job experiences
- 24/7 online learning
- Mentoring and coaching
- Birthday leave
- Purchased leave
- Volunteer leave
- Career breaks
- Fertility leave
- Pledge 1%
- Workplace giving
- Dollar matching
About the Company
- Australia’s leading fully integrated diversified property investment and funds management group.
- Uses expertise to access, deploy, manage, and invest equity across core real estate sectors: Office, Industrial & Logistics, Retail, and Social Infrastructure.
- Business model is unmatched in the industry.
- Brings together scale, expertise, and a strong performance track record to deliver for investors.
- Active approach: managing funds, assets, leasing, and development across various sectors to unlock long-term value.
- Continuously explores new ways to connect people, capital, and opportunity.
- Backed by an entrepreneurial, collaborative, and customer-focused culture.
- Partnerships and financial discipline are central to its approach.
- Creates and invests in places that support growth for people, customers, and communities.